Dell EMC

Consultant, Product Marketing

Posted on: 10 Apr 2021

Round Rock, TX

Job Description

Solutions Messaging Manager

As a Solutions Messaging Manager you will be the primary advocate responsible for educating & informing sales & customers about the story of our core Client Solutions. You will serve as a chief advocate for the feature set and its benefits, and be charged with crafting the strategy around the messaging and marketing for new Solution launches, and articulating our value proposition by writing messaging as well as sales enablement and customer facing content.

Join us as a Solutions Messaging Manager on our Client Product Business Unit Marketing team in to do the best work of your career and make a profound social impact.

What youll achieve

- Solutions Messaging: Write impactful, breakthrough messaging informed by market data, customer insights, a clear understanding of the solution benefits and the competitive landscape to educate internal and external stakeholders, Work directly with product group, global creative, sales, legal, partner organizations & other messaging teams to create solutions messaging for internal and external positioning, write messaging briefs to inform stakeholders such as internal and external agencies, adhere to a T minus schedule to deliver launch assets in a timely fashion, achieving approvals via established review process, take claims through legal approval process to enable usage in marcom/advertising, put messaging through message testing to ensure market validity & rigor

- Content Creation, review & maintenance: Create, deliver & maintain content that articulates our value proposition, with a standard Bill of materials & other assets as needed for solution launches or to integrate within Client Solutions campaigns, managing event support for messaging guidance, content, and breakout sessions as needed, collaborate with dell.com teams to shape evolution of website to align with product portfolio and brand messaging as needed, collaborate closely with Client Solutions Product Group to ensure accurate & impactful content, regularly engage with other teams to ensure your owned assets are communicated via the appropriate channels to ensure broad adoption of content created, as evidenced by utilization metrics such as downloads/views, consistently audit & maintain assets, collaborate & provide support for marcom, dell.com, event, and training teams to with messaging guidance, copy review for accuracy & correctness and talking points as-needed

- Review & approve marcom assets

- Content transformation, process optimization & standardization: Embrace next-gen marketing principles & ideas, with a focus on increasing marketing & sales enablement asset utilization by regional marketing, direct and channel sales, focus on impactful storytelling & messaging, asset simplification & consolidation, establish and maintain scalable processes that ensure best practices. Operationalize and document sustainable, simplified processes over time. Ground decisions & measure progress via utilization KPIs such as downloads, views

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Heres what we are looking for with this role:

Essential Requirements

* BS/BA degree in marketing or equivalent work experience
* 8+ years of relevant experience in: messaging, content creation, product or digital marketing
* Excellent written and verbal communication skills there is a heavy amount of writing, presenting/selling ideas, and storytelling in this role
* Prefer working in a cross-functional role, working with a large number of stakeholders at the center of interaction and coordination between teammates to bring our solutions messaging to life.
* Proficiency in PowerPoint, experience with InDesign a plus, ability and interest in learning other tools such as SalesPortal, CoPilot, etc.
* Comfortable establishing standard best practices for process and documenting for scalability

Desirable Requirements
Understanding of products and their value to the customer
Ability to influence others to achieve results and to work effectively with senior management

Heres our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. Were proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

Whats most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didnt stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of whats next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Dell EMC

Hopkinton, MA

Dell EMC develops, delivers, and supports information infrastructure and virtual infrastructure technologies, solutions, and services. It offers enterprise storage systems and software deployed in storage area networks (SAN), networked attached storage (NAS), unified storage combining NAS and SAN, object storage, and direct attached storage environments; a portfolio of backup products that support enterprise application workloads; and cloud software and infrastructure-as-a-service.

The company also offers security solutions that enable organizations to detect, investigate, and respond to advanced attacks; confirm and manage identities; and help reduce IP theft, fraud, and cybercrime. In addition, it provides enterprise software and cloud solutions, including Documentum product line that enables the digitization and flow of content through organizations in regulated industries; InfoArchive product line that helps customers take cost out of their current IT environments by archiving inactive information to decommission legacy applications; and Project Horizon, a curated app marketplace of content related end-user productivity apps.

Further, the company provides Pivotal Big Data Suite, a data solution; Pivotal Cloud Foundry, a cloud platform-as-a-service; and Pivotal Labs agile development services. Additionally, it offers virtualization infrastructure solutions, which include a suite of products and services to deliver a software-defined data center, and support a range of operating system and application environments, as well as networking and storage infrastructures.

The company also provides installation, professional, software and hardware maintenance, and training services. EMC Corporation markets its products through various distribution channels, as well as directly worldwide. The company was formerly known as EMC Corporation and changed its name to Dell EMC in September 2016. Dell EMC founded in 1979 and is headquartered in Hopkinton, Massachusetts.

  • Industry
    Information Technology
  • No. of Employees
    72,000
  • Jobs Posted
    3412

Similar Jobs