Job Description

Sr. Specialist -- Digital Lead Generation & Analytics

Position Description

The Sr Specialist, Lead Generation & Analytics, will help build, manage and optimize Ally's digital lead generation and customer growth efforts through the various lines of business across the enterprise. This is an exciting opportunity for a well-rounded candidate to both manage lead gen campaigns and also use data to understand and enhance campaign performance.

Job Responsibilities

* Help manage and optimize lead gen programs for Mortgage, Lending, Invest, Deposits businesses
* Focus on daily operations, budgeting, vendor management, etc. to support and grow key relationships
* Analyze campaign data (lead pricing, conversion, revenue, etc.) to understand program performance
* Coordinate with Branding, Legal, Compliance partners to gain approvals for new digital campaigns
* Work with Sourcing and Finance partners to manage 3rd-party contracts and spending levels
* Monitor and adjust campaigns daily based on changing business needs, market dynamics, etc.
* Track and report campaign performance and determine which strategies working best
* Explore options to improve performance, coordinating with partners to test and optimize
* Develop subject matter skillset and become a trusted resource to marketing and business partners

Qualifications

* 3-5 years of experience in digital marketing, with focus on lead generation and analytics
* Bachelor's degree in marketing, business/economics, technology, data/analytics or related field
* Strong analytical ability and comfort doing data analysis in MS Excel (e.g., formulas, charts, pivot tables)
* Creative problem solver with a passion for data driven results and ability to improve business outcomes
* Attention to detail and able to effectively multi-task in a deadline driven atmosphere
* Ability to analyze/interpret data--providing insightful summaries and recommendations
* Hardworking self-starter with a passion to learn the business
* Experience working with budgeting, vendor management and KPI improvements
* Clear understanding of banking products, including conversion funnel metrics and levers for success
* Experience working collaboratively with cross functional teams in a matrixed environment
* Excellent verbal and written communications skills as well as presentation skills (MS Powerpoint)

Ally Overview

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

Business Unit/Enterprise Function

The Marketing Team is made up of dedicated world class marketing and communications professionals who are responsible for the strategic development and execution of campaigns and initiatives to support Ally, its business lines and product offerings. In addition, the external communications arm of marketing is responsible for advancing Ally's corporate reputation and promoting the company's strategic objectives by developing and executing communications plans for the media and external stakeholders. Marketing also has responsibility for the Ally brand, social media, customer engagement, media relations and cross sell efforts. Additionally, the marketing team oversees enterprise research and delivers insight, tools and trends to the enterprise.

Total Rewards Information

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Plus, we have a flexible paid-time-off program including time off for volunteer opportunities. Ally's Total Rewards Program is designed to enrich your life at work -- and outside of it and includes:

* Industry-leading 401K retirement savings plan with matching and company contributions
* Wellness program encouraging healthy living with financial rewards
* Flexible health insurance options including dental and vision
* Pre-tax Health Savings Account with generous employer contributions
* Pre-tax commuter benefits
* Other work-life integration benefits including parental and caregiver leave, adoption assistance, backup child and adult/elder day care program, child care discounts, tuition reimbursement, LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs