Ally Financial

Sr. Content Strategist

Posted on: 11 Apr 2021

Charlotte, NC

Job Description

Ally and Your Career

Ally Financial only succeeds when its people do - and thats more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. Youre constantly evolving, so shouldnt your opportunities be, too?

The Opportunity

The Ally Design and Strategy group is an assembly of the highest caliber interaction and visual designers, content designers, usability engineers, and digital strategists. We work together to tackle complex problems and present our customers with simple, intuitive, and beautiful digital experiences.

We're growing our team, and we are actively looking for creative problems solvers and user advocates to continue evolving Ally's award-winning customer experiences. Currently, our team is working remote, and the interview and onboarding process for this position will be virtual. Once we're back to business as usual, our content designer will work at Ally Center in uptown Charlotte.

The Work Itself

* Develop digital content strategies, content, and copy solutions for key Ally Bank initiatives that may potentially include app, web, email, text messaging, and conversational AI
* Create high quality content that aligns to business objectives, brand standards, and voice/tone guidelines
* Use a range of inputs from user research, site analytics, SEO analytics, usability findings, and design standards to develop solutions
* Collaborate with visual design teams, interaction designers, content editors, and content architects to build a best-in-class digital customer experience across the digital landscape for Ally
* Partner with legal, risk, and compliance teams to ensure that our content does not introduce unnecessary risks, and become familiar with risks and trigger terms in the line of business you support
* Work within online prototypes to develop, share, and edit solutions
* Contribute to the maintenance and implementation of Ally Digital Content Style Guide standards
* Seek multiple projects, competing priorities, and ambitious timelines
* Pitch, propose, and provide rationale for solutions to leadership in reviews

The Skills You Bring

* 3+ years of digital content experience
* Bachelor's in communications, Marketing, Journalism, English, Usability, Research, Business Psychology, or comparable experience and a portfolio that demonstrates excellence in digital content strategy
* Experience handling client relationships and varying types of deliverables
* Prior experience crafting digital content. Experience in creating copy decks or prototypes that capture online and mobile content, authenticated spaces and user content flows is key
* Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts, and applied usability
* Experience collaborating in agile environments is preferred
* Must be articulate and encourage commitment to a higher standard
* Excellent written communication and presentation skills
* Proven ability to balance business needs with customer experience

How Well Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Allys total compensation or total rewards extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
* Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally and financially.
* Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and child care discounts.
* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Who We Are

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Ally Financial

Detroit, MI

Ally Financial Inc. provides various financial products and services to consumers, businesses, automotive dealers, and corporate customers primarily in the United States and Canada. It operates through Automotive Finance Operations, Insurance Operations, Mortgage Finance Operations, and Corporate Finance Operations segments. The Automotive Finance Operations segment offers automotive financing services, including providing retail installment sales contracts, loans and operating leases, term loans to dealers, financing dealer floorplans, other lines of credit to dealers, warehouse lines to automotive retailers, and fleet financing. It also offers financing services to companies and municipalities for the purchase or lease of vehicles, and vehicle-remarketing services. The Insurance Operations segment provides consumer finance protection and insurance products through the automotive dealer channel, and commercial insurance products directly to dealers.

The Mortgage Finance Operations segment manages held-for-investment consumer mortgage finance loan portfolio that includes bulk purchases of jumbo and low-to-moderate income mortgage loans originated by third parties, as well as direct-to-consumer mortgage offerings.

The Corporate Finance Operations segment offers senior secured leveraged cash flow and asset-based loans to middle market companies. It primarily focuses on businesses owned by private equity sponsors with loans used for leveraged buyouts, mergers and acquisitions, debt refinancing, restructurings, and working capital.

The company, through its subsidiary, Ally Bank, also provides commercial banking products and services. In addition, it offers digital securities brokerage and investment advisory services. The company was formerly known as GMAC Inc. and changed its name to Ally Financial Inc. in May 2010. Ally Financial Inc. was founded in 1919 and is headquartered in Detroit, Michigan.

  • Industry
    Banking/Financial Services
  • No. of Employees
    8, 200
  • Jobs Posted
    2961

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