Facebook

Global Client Lead, CPG

Posted on: 6 Apr 2021

New York City, New York

Job Description

Facebook is looking for an experienced leader with success managing large, complex partnerships to be the primary lead for a large global advertiser. This high-profile position will be responsible for driving the business globally, helping develop solutions that scale across all teams on the partnership, strategic planning/execution of key initiatives, global business analysis, and best-practice development/knowledge-sharing. Due to the global nature of the role, significant travel may be required.

Global Client Lead, CPG Responsibilities

* Earn a place as a trusted advisor to our global clients (including CEO, CMO, etc.) by partnering with them to understand their business objectives and help define where and how FB can play a role in achieving them.

* Primary owner of global vision, strategy, and execution of one of the largest global client partnerships at Facebook.

* Develop deep knowledge of clients industry, organizations (people, processes, etc.), heuristics, marketing objectives & plans.

* Identify incremental revenue opportunities globally and scale accordingly in partnership with Regional teams and in the identified key markets.

* Align with cross-functional teams like Sales, Creative, Marketing, Measurement, and Product to ensure global client expectations are managed, and delivered upon.

* Drive key executive meetings and engagements with partnership from local account teams. This includes meeting preparation, documentation, execution, and follow up.

* Build an internal community around the partnership, work with local counterparts within FB and client to develop core global priorities for the year, establish milestones, identify key cross-functional stakeholders, and drive progress.

* Develop both internal and external scaled communications for product launches, client-specific case studies, and regular executive updates.

* Partner with sales operations, local account teams, and client stakeholders to develop comprehensive business analysis (including revenue projections, market opportunity, and independent research).

* Work between internal client teams and global client counterparts to share best practices for maximizing performance of all advertising across brand and direct response.

* Roughly 40% travel required.

* Own global internal and external events, including client-summits, internal summits, and trade-show representation.

Minimum Qualifications

* 12+ years of experience in Marketing, Media Sales, Online Advertising, Business Development, or Business Consulting.

* Experience within CPG industry or with CPG clients.

* Experience in brand and performance marketing.

* Experience working across multiple geographies with different markets & regions.

* Proven and consistent track record of executing and delivering/exceeding against an aggressive growth strategy.

* Experience establishing executive-level relationships, strategic operations and implementing projects.

* Leader skills with experience influencing, developing, and empowering people to achieve objectives within a cross-functional team.

* Proven communicator with experience presenting to large-scale audiences.

* Proven and consistent track record of executing and delivering/exceeding against an aggressive growth strategy.

Preferred Qualifications

* Bachelors degree in Marketing or Advertising preferred.

* MBA.

* Experience driving commercial agenda and executing at a high capacity in a highly dynamic and competitive client environment.

* Experience with working with engineering and product teams.

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.

Facebook

Menlo Park, CA

Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.

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