Job Description

Job Description

Albertsons Companies is one of the largest food and drug retailers with 2,300+ stores. The Albertsons Companies family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit and friendliness of our people, we have locations across the U.S.

The Digital Marketing Analytics Department has an opening for a Manager, Marketing Analytics and Effectiveness. This position is located in Pleasanton, California.

Position Purpose

The Marketing Analytics team drives strategy by synthesizing performance metrics into actionable insights across multiple marketing channels including: Email, Paid Search, Organic Search, Display, Affiliates, Social, Mobile, Video and any other emerging marketing channels. The Senior Manager, Marketing Analytics and Optimization will provide day-to-day insights to drive Albertson's marketing strategy, working closely with the Director of Marketing Technology and Operations to optimize performance in each channel. This role is highly visible across internal and external partners, charged with identifying areas of opportunity to drive revenue by instilling data-driven best practices across the organization.

Key Responsibilities include, but are not limited to:

* Budget Allocation and Optimization: Own the ongoing recommendations for investment allocation of marketing budget across audiences, channels, tactics, and strategies.
* Campaign Lift Measurement: Defining test vs. control methodology to understand campaign lift including but not limited to sales, category share, units, cross-sell. Deliver measurement roadmap focused on continuous improvement & testing roadmap.
* Omni-channel measurement: Lead and own measurement of strategic marketing investments, including marketing impact to retail & online sales, as well as Omni-channel marketing impact to our brands.
* Stakeholder management: Strong communication aptitude with both business partners owning media planning, Product Management, IT, Media agencies, and MarTech / AdTech vendor partners
* Audience Insights and Development: Develop audience insights for marketing and audience requirements for targeting.

Qualifications:

* 8+ years relevant experience with 4+ years in retail with analytics in multi-channel marketing
* BA/BS required, MBA is preferred
* Working knowledge of Display, Paid Social, and / or Search marketing channels as well as full funnel KPIs
* Proficient programming skills, including SAS, SQL, Python, R, etc.
* 3+ years experience using an enterprise-level digital analytics platform (e.g. Adobe Analytics, Google Analytics, Facebook Business Manager, DSPs, LiveRamp, etc.)
* Reporting and Analysis; understanding of SQL
* Working knowledge of rules-based last click attribution, test vs. control, and algorithmic multi-touch attribution
* Exceptional communication and presentation skills, with ability to present and translate complex information to both executive and technical partners while staying focused on our business goals
* Excellent track record at building relationships and partnering with internal clients on complex business problems to develop actionable recommendations.
* Preference will be given to candidates that also understand Big Data technology and how to leverage the platform to blend data from multiple data sources to help answer key business questions.

We would love it if you also have:

* Ability to draw conclusions from data and drive action accordingly
* Demonstrated initiative & ability to work independently on multiple projects in a fast-paced environment
* Strong problem-solving skills; ability to simplify complex issues and then communicate recommendations
* Impeccable attention to detail and strong organizational skills
* Ability to indirectly manage and build strong relationships and consensus across diverse teams and personality types

How to Apply: Interested candidates are encouraged to submit a resume by visiting https://www.albertsonscompanies.com/careers.html

Diversity is fundamental at Albertsons Companies. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. A diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.

The Albertsons Companies policy is to provide employment, training, compensation, promotion and other conditions of employment without regard to race, color, religion, sexual orientation, gender identity, national origin, sex, age, disability, veteran status, medical condition, marital status or any other legally protected status.

We support a drug-free workplace -- all applicants offered a position are required to pass a pre-employment drug test before they are hired.

AN EQUAL OPPORTUNITY EMPLOYER