Job Description

Facebook is seeking an individual to support the Facebook for Business team, which is at the intersection of consumers and advertisers. This role focuses on building advertising solutions for emerging areas of the Facebook app, including Facebook Stories, Search, and Watch. This position will be responsible for helping to shape product roadmaps and drive go-to-market strategy to bring innovative advertising experiences to market. The ideal candidate is both data-driven and has the ability to synthesize market trends in the digital and mobile advertising market and related business models and can work effectively with colleagues across the company to drive results. This role is focused on both the inbound phase of product marketing as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders, representing the voice of the advertiser and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning and associated messaging and positioning. This role is highly cross-functional and will work closely with the Product, Engineering, Data Science, Sales, Research, Communications and Marketing teams across Facebook and Instagram.

Product Marketing Manager, Facebook for Business Responsibilities

* Drive product strategy bridging short-term execution and long-term vision

* Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis

* Analyze product performance, synthesize customer feedback and advocate improvements

* Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption

* Manage comprehensive, cross-functional activities including alphas, betas, positioning, policy and product documentation

* Partner with Product Management, Engineering, Sales, Communications and other key teams

Minimum Qualifications

* 6+ years experience with 5+ years experience working in a product marketing, product management, media/tech management consulting, or product strategy equivalent function (partnered with product management and/or engineering to represent market requirements)

* BA/BS degree

Preferred Qualifications

* MBA degree

* Research, management consulting or innovation experience in advertising or media businesses

* Digital advertising experience including understanding of digital advertising models both in the U.S. and globally

* Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

* Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

* Quantitative analytical experience and communication skills

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.