Overview
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.
The Manager, Customer Development plays a key role in delivering profitable sales and market share growth for Hanesbrands Inc. (HBI) within Walmart stores and online channels. This role applies advanced analytical and project management expertise to lead complex modular and promotional execution processes, identify business opportunities, and optimize performance across categories. The Manager leads cross-functional execution with internal teams and Walmart counterparts. They are also responsible for coaching junior team members, driving continuous process improvement, and contributing to strategic customer initiatives.
Responsibilities
• Customer Execution Leadership: Lead the end-to-end execution of Walmart modular transitions, promotional displays, and item launches — coordinating cross-functionally with internal sales, supply chain, marketing, and Walmart teams.
• Data-Driven Sales Strategy: Conduct in-depth analysis of sales, inventory, and pricing data to uncover insights, develop recommendations, and support strategic initiatives that improve profitability, in-stock rates, and category performance.
• Project & Process Management: Own and maintain modular templates, item data files, and pricing trackers; proactively manage timelines and milestones for all Walmart-related sales execution projects to ensure flawless delivery.
• Operational Excellence: Submit and track store-level and e-commerce orders; resolve issues with item setup, inventory flow, and promotional execution to minimize revenue loss or customer service risk.
• Stakeholder Collaboration: Serve as a key point of contact for Walmart executional matters, fostering strong partnerships with internal stakeholders and Walmart merchant teams to enable smooth delivery of objectives.
• Team Support & Development: Provide guidance and informal coaching to junior analysts or coordinators; contribute to best practice sharing and team capability development.
Minimum Education/ Experience
Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
Specific Skills or Experience Required
5+ years of experience in Sales, Customer Development, or Retail Execution (Walmart experience strongly preferred)
Proven ability to manage projects independently with limited supervision
Strong analytical capabilities and business acumen to drive insight-based decision-making
Deep understanding of retail math, inventory flow, and pricing strategies
Excellent verbal and written communication skills with both internal and customer-facing stakeholders
Advanced Excel skills required (pivot tables, VLOOKUPs, formulas, data modeling)
Familiarity with Walmart Retail Link, OmniChannel, or related supplier systems preferred
Job Specific Competencies
Executional Agility: Capable of managing shifting priorities and adapting quickly to changing business needs or timelines
Cross-Functional Leadership: Able to align and mobilize cross-functional teams to deliver complex projects and execution plans
Detail Orientation: Ensures accuracy and precision in item setup, pricing, and promotional plans
Problem Solving: Identifies root causes of challenges and implements proactive solutions that minimize future risk
Customer Mindset: Maintains a strong understanding of Walmart’s business priorities and aligns actions accordingly
Organizational Effectiveness: Balances multiple workstreams with competing deadlines in a fast-paced retail environment
Core Competencies
Data Fluency
Written/verbal communication and listening
Strong interpersonal and relationship skills
Teamwork and collaboration
Results orientation
Adaptability
Core Values
Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.
Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
Winston-Salem, NC
HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa. Our iconic innerwear and activewear apparel brands found in the United States and elsewhere include Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports. Outside the United States, we also have dominant national and regional brands, including DIM, Nur Die/Nur Der, Lovable, Abanderado, Shock Absorber, Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo.
We are the world’s largest marketer of basic apparel. We sell bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. In the United States, we sell more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company.
Founded in 1901, Hanes has a long history of innovation, product excellence, and brand recognition. In fact, nearly 90 percent of U.S. households have our company's products in them. We revolutionized Tagless T-shirts and underwear, we invented the sports bra and the stretch-cup T-shirt bra, we were the first to advertise a bra on national television (Playtex), and we are innovating with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras.
Our Sell More, Spend Less and Make Acquisitions strategies are driving growth and creating value for our shareholders, consumers, retailers, employees and communities. Hanes has made more than a half dozen acquisitions, including Maidenform Brands, Gear for Sports and Knights Apparel in the United States and DBApparel in Europe.
Based in Winston-Salem, N.C., Hanes is a member of the S&P 500 and is ranked No. 490 on the Fortune 500 list. The company has approximately 65,300 employees in more than 40 countries.
Unlike most apparel companies, Hanes primarily operates its own manufacturing facilities. More than 90 percent of the apparel units that we sell worldwide and in the United States are manufactured in our own plants or those of dedicated contractors.
We take great pride in our strong reputation for ethical business practices and the success of our Hanes for Good corporate responsibility program for workplace practices and community and environmental improvement. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean. In the United States, the company has earned the Forbes magazine Best Place to Work honor. Hanes has won U.S. Environmental Protection Agency Energy Star sustained excellence recognition for seven consecutive years. Hanes has significant goals for reducing energy use, carbon emissions and water use and publicly reports its progress each year.