Job Description

Senior Manager, Loyalty Marketing – New York, New York & Denver, Colorado

Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as the Senior Manager, Loyalty Marketing.

Western Union powers your pursuit

The Senior Manager, Loyalty Marketing, will lead the development and execution of marketing strategies that enable the business to acquire and retain customers through a best-in-class global loyalty program.  This includes the development and execution of a global marketing strategy and the development of marketing assets across all channels for our new, global loyalty program.

This Senior Manager will partner with cross-functional and regional teams as the global loyalty program SME for loyalty program communications, positioning, activations, media planning and digital asset creation. The senior manager will work to understand regional barriers to customer engagement and the creation of differentiated regional and country-specific offers, media planning and member communications, in alignment with regional team goals.   

The Senior Manager, Loyalty Strategy will collaborate with CRM, brand, customer insights, product, compliance, legal and technology teams to develop and execute the marketing strategy.  This Senior Manager will focus on member journeys, member segmentation and the development of a global bonus offer strategy to target and drive different customer behaviors and deliver personalized, ongoing member communications. This role will be accountable for all program metrics and KPIs, including enrollments, redemptions, revenue, NPS, VOC, program mix and cost, LTV and marketing / campaign-specific metrics (Open rates, CTR, offer take rates, etc). 

This is a global, omni-channel role, and the Senior Manager, Loyalty Marketing, will need to collaborate across differing times zones daily with our cross-functional partners mostly in North America, Latin/Central America, Europe, and Asia in the near term. 

This role can be based in either our Denver, CO, headquarters or our NYC office and reports into the VP, Loyalty.

Role Responsibilities

Drive the development and ongoing execution of our global loyalty program marketing strategy to drive program acquisition, engagement, customer retention and advocacy.
Support global program roll-out marketing efforts as our loyalty program marketing SME, in partnership with regional marketing teams. 
Work closely with customer insights, data analytics, CRM, GTM and the Loyalty teams to identify new marketing tactics and strategies
Drive alignment with regional and cross-functional teams on our marketing vision and roll-out plans to drive awareness and excitement about the program.

Role Requirements

8+ years of work experience in loyalty marketing / CRM, marketing strategy or product development. 
Experience with loyalty marketing program strategies and tactics is preferred. 
Experience in financial services is a plus.
MBA Preferred
Strong team management and communication (written and verbal) skills at all levels, including the ability to present to large teams.
Experience with cross-functional teams in roles with increasing responsibility.
Strong knowledge of CRM and loyalty program marketing tactics, strategies across all channels (retail, digital, OOH, social)
Strong strategic and analytical skills.  The ability to translate value proposition into engaging marketing assets. Experience with brand, GTM, integrated marketing teams, as well as drafting marketing briefs for offers, ongoing marketing communications and creative asset development.
Skilled at developing strong relationships quickly, creating buy-in and driving success with cross-functional teams A strong comfort level with ambiguity and a fast-paced environment.

We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/  

Salary

The salary range is $112,108..50 – $186,847.50 per year, total on-target earnings include short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States – Specific Benefits Include

Family First Program
Time off
Medical, Dental and Life Insurance
Student Loan Repayment Program
Tuition Assistance Program
Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.  

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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