Job Description

Capgemini is seeking a highly motivated marketing data martech leader to scale and differentiate Capgemini Insights and Data (I&D) practice in the Customer First space, that includes: Customer Data Platform (CDP) and Multi-Channel Marketing space (MCM).
The Digital Marketing Leader will work in a matrixed organization by collaborating with a Sector Sales Delivery teams who manage relationships with accounts. Helping teams exceed their goals through the delivery of strategy and execution of marketing data offers - CDH, CDP community - by representing the value that Insights Data brings through the marketing offers.

Responsibilities

Represent Data and AI with our top partners
Specialize in Digital Marketing Customer 360 (CDPs)
Martech Adtech architecture and Marketing Technology Transformation
Utilize experience with Tealium, Oracle, SAP, Microsoft, Redpoint, SAS, Cheetah, and Digital Treasure Data
Serve as a subject matter expert for Adobe Experience Platform (AEP), architecting Adobe's RTCDP, manage and optimize data transfers between Adobe Experience Platform and source destination systems
Guide segment building in Adobe Experience Platform Real-time CDP
Work with the Data Science AI community by onboarding them onto marketing analytics opportunities and differentiating Capgemini through the use of AI solutions - supporting the DS AI team on any Customer First and Martech opportunities they are working on
Collaborate with the Global teams and Customer First distributed team within I&D by aligning on offers competencies GTM approaches etc.

Required Skills

Must have direct experience with Adobe Real Time Customer Data Platform (RTCDP) implementation and at least 5 years of working experience with Adobe product Suite, Adobe Analytics, Launch RTCDP, AJO, CJA, and Target Campaign
Possess personal brand deep experience, curiosity, and a passion for value realization in the Data AI-Driven Customer Experience and Marketing and must have an established track record in front office value realization
Have experience and passion for personally managing relationships with Chief Marketing Officers (CMOs) Chief Sales Officer (CSO) and Chief Revenue Officer (CRO)
Must demonstrate the ability to establish relationships with CMO, CSO CRO, Chief Data Officer (CDO) or their following levels
Knowledge of Customer Data Platforms (CDPs) through at least two project implementations with any combination of Customer 360, Customer Propensity, Scoring Segmentation models, and Customer Golden Record creation.
Previous experience with strategy and delivery experience with at least two named CDP partners
Must demonstrate the ability to collaborate and work well with global teams, specifically demonstrating a close collaboration with data science teams, additionally, demonstrate practice-building experience, preferably within a well-recognized consultancy
Be able to develop and rapidly grow a team of experts and practitioners focused on marketing data and digital marketing spaces - while managing required utilization requirements for the team.
Must be open to travel and relocation
Demonstrate eminence through publications, whitepapers, industry presentations, etc.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching, and learning programs
Employee Resource Groups
Disaster Relief