COMPETITIVE AND MARKETPLACE INTELLIGENCE ASSOCIATE – FUTURE INTELLIGENCE CENTER OF EXCELLENCE
Posted on: 8 Mar 2023
Minneapolis, MN
Job Description
OVERVIEW
Play a role in developing General Mills’ Competitive and Marketplace Intelligence capabilities. Our team is constantly monitoring competitive activity through investment dollars, patent activity, management changes, M&A, analyst reports and more to anticipate the impact to our business. As a Competitive and Marketplace Intelligence Associate you will guide the enterprise toward differential growth by anticipating competitive threats, shifts in consumer behavior and marketplace dynamics.
This role offers a breadth of experiences.
• You will improve your business acumen by working across segments, and categories.
• You will get exposure to leaders across levels.
• You will gain experience interpreting and applying learning from a wide range of qualitative and quantitative sources.
• You will collaborate with Corporate Strategy and Disruptive Growth teams.
• Additionally, you will gain insight into the GMI enterprise planning and M&A processes.
We are evolving our Competitive Intelligence program and taking on new challenges in the organization
KEY ACCOUNTABILITIES
• Scan external environment for shifts in competitors’ strategies and tactics
• Lead Competitive Intelligence activation sessions for Segments and Operating Units
• Partner with Corporate Strategy to evaluate potential acquisition targets
• Build relationships across Strategy and Growth teams and support GMI’s strategic planning process
• Create War Gaming best practices
• Manage Competitive Intelligence Knowledge Zone
• Respond to ad hoc requests from Strategy and Growth teams
REQUIRED QUALIFICATIONS
• Bachelor’s degree in Market Research, Marketing, Statistics, Economics, or other related field
• Ability to influence across levels. Excellent communication skills
• Comfortable with fast-paced and agile work environment
• Ability to synthesize data sources and inputs to create a compelling story
• Willing to learn and leverage new tools
PREFERRED QUALIFICATIONS
• MBA or Masters degree in related field
• Experience drawing insight from a variety of data sources to inform marketing and consumer strategy and decision-making.
• Basic understanding of Syndicated or GMI custom point of sale data
• 2-3 years Answers on Demand experience
• Creating actionable and proven business implications
• Experience preparing strategic assessments of key competitors or market segments
General Mills
Minneapolis, MN
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit, and savory snacks, as well as organic products, including refrigerated yogurt, nutrition bars, meal kits, salty snacks, ready-to-eat cereal, and grain snacks. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food.
The company markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, BLUE Basics, BLUE Freedom, BLUE Wilderness, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jeno’s, Jus-Rol, Kitano, Kix, La Salteña, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino’s, Trix, Wanchai Ferry, Wheaties, Yoki, and Yoplait trademarks.
General Mills sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. It operates 507 leased and 372 franchise branded ice cream parlors. The company was founded in 1866 and is based in Minneapolis, Minnesota.
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IndustryManufacturing
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No. of Employees40, 000
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Website
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Jobs Posted335
