Job Description

Overview

We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns and ideas.

We’re looking for an Associate Digital Strategist/ Community Manager to join our team. You are perceptive, collaborative and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.

The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level.

About The Job

As a Community Manager, you’ll manage our clients social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our clients. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Build and manage our clients social media profiles, calendar and presence, including Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, and additional channels that may be deemed relevant
Create shareable content appropriate for specific networks to spread both our clients brand and content
Monitor and engage in relevant social discussions about our clients, competitors, and/or industry, both from existing customers as well as from brand new audiences
Work alongside our content development team, account teams to help distribute content that engages our clients audience and supports the overall communication and marketing goals
Drive consistent, relevant traffic and leads from our social network presence
Explore new ways to engage and identify new social networks, content strategies, or mechanisms to reach and engage relevant target audiences
Track, measure, and analyze all initiatives to report on social media ROI
Demonstrate a strong understanding of integrated marketing and traditional public relations, and the role social and digital media play in integrated marketing
Develop/manage influencer relations programs and successfully implement related activities where needed
Ability to identify cultural trends, memes, and timely news stories in order to capitalize on them on behalf of our clients through social media, earned media, or paid media

Qualifications

1-2 years' Digital interactive experience
Recognized expertise in developing strategic creative solutions for clients
Ability to provide clear creative conceptual direction and to motivate cross functional teams
Active and well-rounded personal presence in social media, with a command of each network and their best practices
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
Proficiency in using social media software like Sprout Social, Spriklr, or Spredfast, to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations
Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas.
An understanding of digital platforms, the opportunities and challenges they present and opinions on what will work best and why.
An appreciation of storytelling and a desire to find the narrative in anything.
A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries.
Understanding of standard approaches to data analytics, ads implementation, application development and platform integration