Job Description

Description

SHIFT: No Weekends
SCHEDULE: Full-time

Do you have a passion for healthcare and helping others? Do you enjoy working in a fast-paced, patient-centered environment? Jump-start your career in our PR and Communications department. Submit your application today!

Our Richmond PR and Communications teams are a committed, caring group of colleagues. We have a passion for creating positive patient interactions. If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!

We offer you an excellent total compensation package, including competitive salary, excellent benefit package and growth opportunities. We believe in our team and your ability to do excellent work with us. Your benefits include 401k, PTO medical, dental, flex spending, life, disability, tuition reimbursement, employee discount program, employee stock purchase program and student loan forgiveness program. We would love to talk to you about this fantastic opportunity.

Do you want to be a part of a family and not just another employee? Are you looking for a work environment where diversity and inclusion thrive? Submit your application today and find out what it truly means to be a part of a team.

This opportunity is for the Richmond Market which encompasses 7 hospitals, including HCAs second largest facility, 400+ bed Chippenham hospital! The Market PR & Communications Senior Director reports directly to Division AVP of Communications with a dotted-line reporting relationship to the Richmond market hospital CEOs. Directs the internal communications and PR efforts of 6 hospitals and 4 freestanding emergency rooms across the Richmond market. The Senior Director plays a critical role in developing the communication strategy to reach across the market, including identifying opportunities to scale and streamline PR and communications activities across hospital facilities, as well as serving as the lead communicator/ spokesperson both internally and externally.

Develops strategic PR and communication plans/products to sync with Division-developed strategic priorities for the hospital/market. Drives our media relations program to heighten our positive reputation within the community. Develops internal and external content (written, web, video) in partnership with key service line leaders, physicians, and facility marketing directors. Identifies opportunities to leverage this content across the market and with Division AVP of Communications, across local, state and national media markets to create dynamic materials, messaging, events and forums that will positively engage the community to choose HCA Virginia Healthcare facilities. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment.

Leadership and Collaboration:

* Serves as an advisor and functional lead for all public relations and communications personnel in the market.
* Provides outstanding and timely customer service to internal and external stakeholders, including the media, Division and Corporate PR staff, providers, colleagues, etc. Develops and maintains positive working relationships with facility marketing directors, administration, directors, staff, and physicians, serving as an advisor and team member for all public relations and communications activities.
* Identifies opportunities to scale strategic activities across the market and outside of the market in collaboration with Division communications staff to improve reach and impact.
* Collaborates with Division communications and marketing team to develop parallel communications plans.
* Guides Division team on latest developments, launches, advances and needs for plans to ensure constant calibration and relevance of the activities.
* Collaborates with service line, department, sales, physician offices, HCA Physician Services, and operations leaders.

Earned Media Plan Execution:

* Develops and aligns PR and communication plans with Division-developed strategic plan for the hospital/market.
* Proactively interacts with media representatives to develop hospital-related news stories.
* Supports development and implementation of the strategic PR and communications plan to meet organizational needs and support primary hospital business goals. This will include earned media, e-news, and internal communication. Executes plan and measures ROI of all activities.
* Seeks out hospital or PSG care stories in collaboration with hospital Marketing Directors to drive positive perception of our facilities, programs, and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs.

Managing Public Relations and Communications

* Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various clients (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information.
* Understands internal and external policies, procedures, and regulations that impact the communications environment. Ensures adherence of communications activities and online properties to these policies.
* Develops facility-specific emergency communications plans in conjunction with Division and emergency operations staff. Manages crisis communications and serves as an on-call public information representative.
* Works with the Division AVP of Communications to determine appropriate media spokespersons for hospital events and news stories.
* Serves as lead communicator for strategic messaging to internal audiences: employees, volunteers, physicians, etc.
* With support from our Division Creative Services Team, develops materials needed in print, online, digital, video, blog and web. Identifies opportunities to scale creative assets across facilities within the market.
* Contributes to social media and digital communities via regular, active content development and information sharing.

Community Relations

* Drives community and customer engagement to heighten our positive reputation within the community. Identifies opportunities to create market-wide community engagement events (ribbon cuttings, etc.).
* Researches, develops, and manages new programs / initiatives for hospitals community involvement.

Hospital Corporation of America (HCA) is a leading healthcare provider with over 31.2 million patient encounters a year at locations in 21 states including the UK. We care about our community! HCA has been continually named one of Ethispheres most ethical companys in the world since 2010. In 2018, HCA spent an estimated $3.3 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply. We promptly review all applications. If you are highly qualified you will hear from one of our managers. Come unlock the possibilities and apply today!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Qualifications

EXPERIENCE

Required: 5+ years of experience marketing/communications/PR experience

Required: 1+ year of management experience

EDUCATION

Required: Bachelors degree

Notice

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