Job Description

Who we want

* Hard-working winners. Confident, competitive and results-oriented salespeople who create a track record of success.
* Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
* Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
* Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

Stryker's upper extremity and digital business units are market-leading, fast-growing, rapidly transforming healthcare. The Senior Marketing Associate position is responsible for assisting in the upstream marketing activities for BLUEPRINT, Stryker's unique surgeon-controlled 3D planning software. The primary focus will be leading voice-of-customer activities, user needs definition, backlog prioritization, and go-to-market execution for Stryker's digital ecosystem.

This position will be an active contributor in launching Artificial Intelligence in BLUEPRINT, Mixed Reality in the operating room, patient-matched implants, and more through BLUEPRINT. The successful candidate will provide continuous support to the software development team and will represent the upstream marketing organization to cross functional business partners.

* Understand the market positioning and strengths of key competitors
* Communicate market intelligence to the appropriate stakeholders
* Describe the basic offerings of a product line and their value to the customer
* Gather and apply market research in decision making
* Assist in the planning, design and implementation of a market research project
* Understand key products and services in the industry
* Research and collect product information, service information and marketing literature
* Understand and assist in development of an obsolescence plan
* Assist with researching new markets, opportunities and segments to support new product development
* Understand key marketing philosophies around product branding
* Identify key elements within a new product's Value Proposition that require evidence
* Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories
* Know the market positioning and strengths of key competitors
* Understand the differences between customers; non-users, exclusive users, competitive users and multi-brand users
* Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies
* Understand and describe the concepts and importance of sales forecasting
* Understand and assist in development of a product lifecycle management (PLCM) plan
* Research and apply internal and external data sources for developing pricing
* Utilize market data, planning tools, and expert resources to recommend marketing strategies
* Understand measurements of business performance and how to anticipate trends

What you need

* Bachelors degree in marketing, business or related discipline required
* MBA preferred
* 2+ years of work experience required
* 2+ years medical device or marketing experience preferred
* Excellent presentation and interpersonal communications skills
* Strong analytical and problem-solving skills
* Ability to manage multiple projects while delivering on established timelines
* Ability to be persuasive in the absence of organizational authority
* Must be able to understand and work within complex interdivisional procedures and policies
* Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

What We Offer

* A winning team driven to achieve our mission and deliver remarkable results
* Quality products that improve the lives of customers and patients
* Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker:
https://www.stryker.com/

About Stryker

Stryker is one of the worlds leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.