Business Line Strategist
Posted on: 15 Feb 2021
Nashville, TN
Job Description
DESCRIPTION
Amazon’s Associate Attraction Marketing team is looking for a talented marketer to own marketing strategy and cross-team execution to support the hiring needs of the Amazon Logistics (AMZL) Business Line. The Business Line Strategist will support the development of the AMZL business line strategic approach which will be executed via localized marketing plans to drive application volume and deliver short-term marketing results. The Associate Attraction team generates demand for the Amazon hourly brand, and converts that interest into new hires to meet the growing need for hundreds of thousands of hourly Operations team members.
The ideal candidate will be a passionate marketer with a track record of achieving impressive results. You thrive in ambiguous situations and love to build from scratch. You love test and learn innovation. You use data to rigorously assess marketing effectiveness and develop the right marketing mix. You think big, but also execute rapidly.
· Lead implementation of business line marketing programs across regions and teams
· Own written communication to internal and cross-functional stakeholders to share business line challenges, marketing programs, progress, and outcomes
· Develop target candidate profiles and actionable product categories (location, shift type, value proposition, etc.)
· Be the evangelist for the business line specific candidate experience, working to continuously improve the candidate journey
BASIC QUALIFICATIONS
· Bachelor’s degree in an applicable discipline such as Business, Marketing or Communications
· 3-5 years of relevant work experience in marketing strategy and execution
PREFERRED QUALIFICATIONS
· Experience building and optimizing multi-channel marketing campaigns, and equally comfortable building strategic marketing plans and executing at a tactically
· Analytic abilities, specifically with respect to using data to develop channel and target Candidate insights and recommendations
· Excellent oral and written communication skills to communicate complex concepts clearly and persuasively
· Demonstrated ability to influence cross-functional teams to achieve outcomes
· Able to consistently nail details, driving process and managing to goals
· Test and learn, marketing optimization, and experimentation experience
· Localized/geo-targeted marketing experience
· Employer Brand marketing experience
· High volume recruitment marketing experience
· MBA
Amazon.com
Seattle, WA
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS) segments. It sells merchandise and content purchased for resale from third-party sellers through physical stores and online stores.
The company also manufactures and sells electronic devices, including Kindle e-readers, Fire tablets, Fire TVs, and Echo devices; provides Kindle Direct Publishing, an online service that allows independent authors and publishers to make their books available in the Kindle Store; and develops and produces media content.
In addition, it offers programs that enable sellers to sell their products on its Websites, as well as their own branded Websites; and programs that allow authors, musicians, filmmakers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, and other AWS services, as well as compute, storage, database offerings, fulfillment, publishing, digital content subscriptions, advertising, and co-branded credit card agreement services.
Additionally, it offers Amazon Prime, a membership program, which provides free shipping of various items; access to streaming of movies and TV episodes; and other services. It serves consumers, sellers, developers, enterprises, and content creators. Amazon.com, Inc. has a strategic partnership with Volkswagen AG. The company was founded in 1994 and is headquartered in Seattle, Washington.
-
IndustryInformation Technology
-
No. of Employees647,500
-
Website
-
Jobs Posted12764
