Job Description

Job Descriptions

Job Summary

Responsible for the creative development and implementation of marketing materials for the Company's products and services. Guides conceptual development of campaigns and initiatives. Collaborates with key stakeholders to create materials to market new product launches and acquisitions. Assists in the development and execution of all aspects of media plans. May work with or oversee outside resources such as publishers or agencies. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.

Job Description

Core Responsibilities

* Request/coordinate execution and delivery of marketing tactics including TV, Radio, OLV, OLA, DRTV, Display, etc. across all agencies
* Assist in developing creative roadmap based on offer strategies, media buys and messaging priorities
* Works with internal and external resources to determine best targeting practices for various advertising tactics.
* Assists in the development and implementation of internal Marketing Communications plans. Conducts research for implementation of media plans.
* Creates media calendars and creative snapshots for visibility by senior leadership
* Manage traffic process for all tactic requests as well as building and maintaining 3rd DCO display traffic
* Coordinates multiple priorities while meeting simultaneous deadlines.
* Follows through to ensure that deadlines are met and deliverables meet specifications.
* Consistent exercise of independent judgment and discretion in matters of significance.
* Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
* Other duties and responsibilities as assigned.

Employees at all levels are expected to:

* Understand our Operating Principles; make them the guidelines for how you do your job.
* Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
* Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
* Win as a team - make big things happen by working together and being open to new ideas.
* Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
* Drive results and growth.
* Respect and promote inclusion & diversity.
* Do what's right for each other, our customers, investors and our communities.

Disclaimer:

* This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years