Job Description

About us

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Enterprise Marketing Senior Associate plays a critical role in developing and executing strategic marketing initiatives that support RSM’s growth. This role collaborates closely with the Industry Marketing Manager to create awareness, drive demand, and position RSM as a trusted advisor in the marketplace. The ideal candidate brings expertise in digital marketing, content creation, and event/association partnership management, along with a strong ability to build relationships with internal stakeholders and external partners. This individual works cross-functionally with Line of Business Marketing, Demand Generation Marketing, Market Development, and RSM’s Centers of Excellence to align and execute go-to-market strategies that elevate the firm’s brand and fuel business expansion.  We would prefer this role be hybrid/close to an office to collaborate in-person with stakeholders as needed. 

Essential Duties:

Works closely with the Enterprise Industry Marketing team, and key business leaders to develop and implement a marketing strategy to support the Financial Services Industry

Understands the business and strategic priorities, including growth targets
Embeds themselves within the business team as a member of their Marketing team
Develops and secures buy-in for the marketing strategy (target audiences, value propositions, etc.) to support business growth goals
Executes on in-depth go-to-market strategies that span across the entire Financial Services practice
Collaborates with Tax, Audit and Consulting marketers to ensure alignment of marketing strategies across service lines and industry
Collaborates with Industry Marketing Manager and Natural Work Team on industry web content, association events, marketing collateral, editorial pieces, and content for the Financial Services industry
Works in partnership with the Industry Marketing Manager to interface with Demand Generation to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy
Is accountable for key marketing metrics (pipeline, leads, etc.), as well as contributions to reporting processes  
Demonstrate advanced project management capabilities, critical thinking, and organizational excellence to drive cross-functional initiatives, ensure timely execution of deliverables, and maintain alignment with strategic objectives

Other

Participates in all appropriate marketing learning and development to build skills and capabilities
Participates, as appropriate, in cross-firm projects related to marketing and demand generation capability development and enhancements
Engages with various members of the Lines of Business, Industry and Sales teams to help educate teams related to their business
Other duties as assigned

Minimum Qualifications:

EDUCATION/CERTIFICATIONS

Bachelor’s degree or equivalent experience required

TECHNICAL/SOFT SKILLS

Strong written and verbal communication skills required
Microsoft Word, Excel PowerPoint skills required
Excellent project management, critical thinking, and organizational skills required
Ability to learn new subject areas quickly required

EXPERIENCE

3-5 years of marketing/growth experience in B2B environment required
Experience in working within the Financial Services industry is preferred
Understanding of enterprise Industry marketing preferred

LEADERSHIP SKILLS

Understanding of various marketing channels required
Strong sense of ownership and determination to get things done required
Highly collaborative and able to work within a team to achieve stated goals required
Experience working in a complex, matrixed environment preferred