Manager, Product Management, Shapewear
Posted on: 14 Mar 2025
Winston-Salem, NC
Job Description
A Snapshot of Your Day
As the Manager, Product Management for Shapewear, you'll be at the heart of our consumer-centric approach. Your day will be filled with collaborating across teams, analyzing data to identify opportunities, and driving strategic initiatives that shape our product roadmap from ideation to launch. You'll leverage your expertise to optimize assortments, pricing strategies, and channel strategies, ensuring our products resonate with consumers and drive growth.
How You'll Make an Impact
Develop and execute overall product marketing strategy, including pricing, product, promotion, packaging, and channel strategies.
Lead the product roadmap from concept ideation to customer sell-in and product launch, collaborating with cross-functional teams.
Optimize assortments, manage SKUs, reduce inventory, and improve efficiency metrics.
Analyze data to identify marketplace trends, opportunity gaps, and support sell-in strategies.
Ensure successful execution of strategic growth initiatives.
Develop channel and product assortment strategy
Develop and monitor overall category pricing strategies
Design and implement successful innovation and product roadmap strategies
Drive operational excellence
Optimize financial management
What You Bring
Bachelor's degree with 7+ years of relevant experience, or master’s degree with 5+ years of experience, an additional 4+ years of equivalent work experience can be substituted for bachelor’s degree.
Experience in marketing, product management, and/or direct-to-consumer roles
Expertise in building and executing product marketing plans within cross-functional teams.
Proficiency in leveraging consumer data to drive sales growth and conducting data analysis.
Strong analytical, problem-solving, and communication skills
Who is HanesBrands?
Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality, and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand.
HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all its stakeholders.
Core Values
Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.
Our Commitment to Diversity
We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin. Learn more about our bold diversity initiatives: https://hbisustains.com/diversity-inclusion-data/
Rewards/Benefits
Competitive compensation and benefits package
Opportunities for professional growth and development
Inclusive and supportive work environment
Commitment to sustainability and ethical business practices
Hanesbrands Inc.
Winston-Salem, NC
HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa. Our iconic innerwear and activewear apparel brands found in the United States and elsewhere include Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports. Outside the United States, we also have dominant national and regional brands, including DIM, Nur Die/Nur Der, Lovable, Abanderado, Shock Absorber, Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo.
We are the world’s largest marketer of basic apparel. We sell bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. In the United States, we sell more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company.
Founded in 1901, Hanes has a long history of innovation, product excellence, and brand recognition. In fact, nearly 90 percent of U.S. households have our company's products in them. We revolutionized Tagless T-shirts and underwear, we invented the sports bra and the stretch-cup T-shirt bra, we were the first to advertise a bra on national television (Playtex), and we are innovating with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras.
Our Sell More, Spend Less and Make Acquisitions strategies are driving growth and creating value for our shareholders, consumers, retailers, employees and communities. Hanes has made more than a half dozen acquisitions, including Maidenform Brands, Gear for Sports and Knights Apparel in the United States and DBApparel in Europe.
Based in Winston-Salem, N.C., Hanes is a member of the S&P 500 and is ranked No. 490 on the Fortune 500 list. The company has approximately 65,300 employees in more than 40 countries.
Unlike most apparel companies, Hanes primarily operates its own manufacturing facilities. More than 90 percent of the apparel units that we sell worldwide and in the United States are manufactured in our own plants or those of dedicated contractors.
We take great pride in our strong reputation for ethical business practices and the success of our Hanes for Good corporate responsibility program for workplace practices and community and environmental improvement. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean. In the United States, the company has earned the Forbes magazine Best Place to Work honor. Hanes has won U.S. Environmental Protection Agency Energy Star sustained excellence recognition for seven consecutive years. Hanes has significant goals for reducing energy use, carbon emissions and water use and publicly reports its progress each year.
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IndustryManufacturing
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No. of Employees67,200+
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Website
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Jobs Posted475
