Job Description

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Ride by ride, we’re reimagining the world’s best transportation. We envision a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven — and it starts with you.

We’re building out the Product Marketing team to support our growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drive GTM strategies when launching new products, and optimize current features to support customer growth, engagement, and retention. We are hiring a Product Marketing Manager who is passionate about our technology, has a strong orientation around user data, user insights, and market trends, and a track record of partnering with Sales to drive revenue growth.

This Product Marketing Manager will drive GTM, marketing, and product strategy and execution for Lyft’s rapidly growing advertising business, Lyft Media. You’ll work cross-functionally with Product, Sales, and Comms teams to develop compelling marketing campaigns and sales enablement programs that deepen engagement with customers and accelerate revenue growth. 

Responsibilities:

Be the expert on your products’ target audiences, the competitive landscape, and the industries with product market fit
Leverage user insights to develop GTM plans, drive product strategy and shape the product roadmap
Work cross-functionally with Sales, Product, Product Design, Engineering, Data Science, and UX Research to drive ongoing product adoption and go-to-market launches
Synthesize user insights and industry trends and leverage that analysis to develop recommendations for marketing, product, and sales strategies
Partner with sales teams to optimize sales enablement materials for greater effectiveness 
Develop marketing strategies and campaigns to help the team achieve adoption and revenue targets
Guide marketing campaign development and provide feedback to continuously raise the bar for the quality of our work
Lead marketing experimentation work to continuously improve the effectiveness of our marketing efforts
Work to understand the impact and learnings from initiatives you’re driving, optimizing for the greatest impact on our KPIs and sharing relevant learnings

Experience:

Experience with developing lifecycle marketing strategy, driving internal tools adoption, and marketing advertising technology strongly preferred
5+ years of experience relevant to product marketing
Analytical thinker with experience in data-driven marketing
Experience in applying user insights and market trends to inform and optimize the product experience
Experience partnering closely with sales teams and developing effective sales enablement strategies
Very strong written and verbal communication skills
Thrives in a fast-paced environment with a bias towards action
Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams

Benefits:

Great medical, dental, and vision insurance options
Mental health benefits
Family building benefits
In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
401(k) plan to help save for your future
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Pre-tax commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program