This position focuses on leading the development and execution of the Pediatric Portfolio strategy for the US Pediatric Business Unit to drive conversions to the Sanofi portfolio, maintain and optimize existing customers, and achieve dose and revenue goals.
The Product Manager will be an integral member of the US Pediatric Portfolio Marketing Team and Pediatric Business Unit. This position reports to the Sr. Director, US Pediatric Portfolio Marketing Team and activities require close collaboration with multiple cross-functional teams, including the Pediatric Brand Marketing Teams, the Pediatric and Specialty Sales Teams, Market Access, Analytics & Reporting, the Customer Experience (CX) and eCommerce teams, Commercial Training, and other critical business functions.
Key responsibilities include and are not limited to the following:
Driving the assessment, research, creation, and implementation of the Pediatric Portfolio strategy to drive strong product performance within prioritized customer segments
Defining and implementing the Pediatric Portfolio segmentation strategy that identifies the greatest financial opportunities and informs deployment and execution
Identifying market/product/customer opportunities based on changing customer demands, competitive activities, and market trends
Measuring KPIs and making recommendations for optimization to achieve revenue goals
Partnering with Market Access to develop and optimize innovative contracting strategies that result in strengthening business performance
Collaborating with the full Pediatric Business Unit to refine strategies to adjust to changing competitive landscape and changing HCP and consumer vaccination behaviors and beliefs
Leveraging an understanding of US vaccine customer drivers and barriers for vaccination and what is needed to activate behavior change
Meeting routinely with Pediatric and Specialty Sales Teams to enhance market knowledge and share market insights
Partnering closely with Commercial Training to ensure alignment to strategy and execution as resources roll out to the Pediatric and Specialty Sales Teams
Leading the development of the annual strategic integrated marketing plans aligned to strategic imperatives and business goals
Providing recommendations on Call Plan priorities for the Pediatric Sales Team
Managing the creative agency and other third-party vendors in the development and execution of campaigns
Managing the internal legal, regulatory, and medical review and approval of relevant materials to enable HCP communications
Identifying insight gaps and recommending market research to meet strategic goals and monitor performance
Demonstrating the ability to successfully work in a matrixed organization
Partnering with cross-functional teams to ensure alignment and find synergies
Ensuring all assets are consistent with the current product labels
Supporting and implementing the US HCP congress and convention strategy for the Pediatric Business Unit
Managing and optimizing assigned promotional budget
This is not an exhaustive nor comprehensive list of key responsibilities as the candidate may perform other duties as assigned. This role may also evolve over time.
Education Minimum Requirement:
Required: Bachelor’s degree
Preferred: Master’s Degree
Required Experience and Skills:
Minimum of three (3) years of pharmaceutical or vaccine experience
Minimum of two (2) years in a pharmaceutical or vaccine customer-facing role
Strong critical and strategic thinking skills
Proactive leadership skills
Proven ability to partner across a matrixed organization
Experience achieving efficiencies through effective organization and time management
Strong project management and problem-solving skills
Excellent oral, written, and presentation skills with a strong attention to detail
Experience influencing without direct authority
Creativity, enthusiasm, analytical acumen, and exceptional overall business insights
Preferred Experience and Skills:
Minimum of three (3) years of pharmaceutical and/or vaccine marketing experience
Proven track record of managing tactical design, messaging, and execution
Experience managing creative agencies and/or other third-party vendors
Experience bringing promotional materials through legal and regulatory review
Expertise in Veeva PromoMats
Experience with Sanofi Marketing Excellence tools
Experience with agile ways of working
Travel Expectations:
20%
Home Office:
Bridgewater, NJ
Cambridge, MA
As the specialty care global business unit of Sanofi, we are focused on rare diseases, rare blood disorders, multiple sclerosis, oncology and immunology. More than 30 years since we began, we remain just as committed to and passionate about advancing therapies that offer hope to patients and families.
Our approach is shaped by a long history of developing highly specialized treatments and forging close relationships with physician and patient communities. Founded as Genzyme in Boston in 1981, we rapidly grew to become one of the world’s leading biotechnology companies, recognized for our pioneering development of treatments for rare genetic disorders and our innovative contributions to medical science and biomanufacturing.
Genzyme became part of Sanofi in 2011. While continuing to focus on rare diseases, we also established ourselves as a leader in the field of multiple sclerosis. In 2016, our focus expanded to include Sanofi’s programs in oncology and immunology. In 2018, with the acquisitions of Bioverativ and Ablynx, we further expanded our focus to include rare blood disorders, bringing deep expertise in hematology.
Our ambition is to be the industry leader in specialty care. We currently provide more than 25 treatments to patients globally, with many potential new therapies being studied in clinical trials and in Sanofi laboratories.
Driven by our commitment to patients, we strive to develop strong relationships with our patient communities, listening to their perspectives so that we can truly understand their needs. These collaborations continue to guide and motivate us as we work to push the boundaries of medicine and technology to develop new and better therapies where none existed before.