Job Description

About the Team

The NRG Market Research team is closely connected with our internal stakeholders and our work impacts product development and marketing strategy across the U.S. and Canada. We are passionate about developing meaningful solutions that improve the lives of our customers. We are also fully committed to nurturing our team members, offering a flexible supportive environment to foster learning, growth, and career development. We are a small but mighty team of experienced researchers, delivering big impact. We invite you to join us and learn with us on our exciting journey.

About this Role:

This role centers on delivering insights & recommendations to ensure that product and marketing efforts are based upon consumer needs. The role requires the ability to empathize with our consumers, collaborate with cross-functional groups, and employ creative problem-solving skills to translate complex business questions into actionable research designs.

As part of our dynamic team, you will:

Manage Market Research & User Experience (UX) Research projects across NRG.
Lead stakeholders to develop clear, actionable, business objectives. Translate business objectives into appropriate, actionable qualitative and quantitative market research designs and methodologies.
Design, program, conduct, analyze and report results of qualitative and quantitative in-house research efforts. 
Identify and utilize the latest technology, tools & platforms to get accurate, rapid, and meaningful consumer insights.
Develop and manage research material & stimuli including questionnaires, interview guides, concepts, and prototypes.
Manage external market research suppliers/vendors when required, in all phases of the research process.
Compile content for and create quarterly Market Research newsletter for delivery to stakeholders.

Requirements:

5+ years hands-on experience conducting qualitative and quantitative market research within an advertising agency, market research vendor or sophisticated client-side organization. 
Training and/or some experience in designing, conducting, and analyzing UX Research efforts.
Bachelor’s degree required in Marketing, Advertising, Business, Social Sciences, or related field.  
As a part of the NRG commitment to the health, safety and well-being of our employees, customers and the community, this role requires weekly COVID-19 testing for employees who are not fully vaccinated.  

Preferred:

Experience moderating qualitative research, both online and in-person, including in-depth interviews and focus groups.
Experience coordinating and facilitating Design Thinking workshops and some knowledge of each stage of the Design Thinking process (Empathy, Define, Ideate, Prototype, Test).
Experience with the application and use of online whiteboards for collaborative Design Thinking efforts.

If you don’t think you meet all the criteria, but still are interested in the job, please apply.  Nobody checks every box.  We prioritize the potential of our employees and a growth mind set.

Additional Knowledge, Skills and Abilities: 

Collaborate:  Work alongside and across business units and design teams to answer research questions.
Empathy: Ability to understand consumer expectations, frustrations, goals, and reasoning process to develop solutions to real needs.
Problem Solving: Ability to translate complex business issues into achievable research learning objectives and actionable research designs.
Communicate:  Ability to interpret complex research results, translate into practical business implications and recommended actions and succinctly present insights/recommendations to internal stakeholders and leadership teams.

Professional Development:  Desire for continuous learning of new Market Research & UX Research techniques and platforms/software.

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