Brand Strategist (Electro Creative Workshop)
Posted on: 5 Nov 2021
Oakland, CA
Job Description
In this role, you will:
Lead creative strategy and process:
Clarify objectives and frame the challenge
Amplify multi-cultural consumer understanding and empathy: segmentations, personas, insights, experiences and journeys
Conduct audit & analysis of category, competition, channels, brand portfolio, trends, culture
Clearly and persuasively present strategy to clients to sell in creative work
Develop hypothesis, POV, recommendations & implications
Ensure consistent brand experiences while driving personalization (right person, right message, right time) across all elements: packaging design, omni-channel campaign development, content, digital, social, CRM, e-com and experiential.
Partner with Creative team, CRM and UX team to produce integrated & personalized creative solutions:
Write creative briefs and run engaging briefing sessions
Collaborate on content strategy
Establish messaging / communication hierarchy
Provide strategic direction, inspiration and feedback to design team throughout process
Collaborate with Human Insights team on creative testing
Collaborate with the Account and PM team to provide exceptional client service by being proactive and nimble, and manage expectations & feedback. Develop consultative and trusted advisor relationships with clients.
Provide strategic oversight and participate in annual Brand Planning process which requires discovery, planning, ideation, preparing tactical plans and presenting to clients.
Build relationships with cross-functional partners in Electro and Marketing (Insights, Brand, Brand engagement, E-commerce, Innovation). Collaborate with external agency leaders to identify opportunities and ensure consumers’ experiences are seamless across channels.
What we look for:
10+ years experience in strategy/planning
A track record of print/packaging, digital, social, content and CRM strategy that led to fresh, inspiring creative work
Demonstrated success with personalization and multicultural marketing initiatives
Digitally fluent and media savvy
Strong ability to problem-solve
Proactive, assertive, resilient
Superb collaboration skills
A skilled presenter and storyteller, able to simplify complex concepts and connect the dots
Proficient with Powerpoint & Keynote
CPG industry experience is preferred
Bachelor’s degree; additional education in the field is a plus
Clorox Company
Oakland, CA
Draw outside the lines. Challenge conventional thinking. And exceed your own expectations. At Clorox, we relentlessly challenge how things are done, and imagine new ways we can help consumers around the globe live happier, healthier lives. After all, innovation is not just a word here a Clorox; it’s how we operate.
In your role with us, you might help develop the next digital breakthrough, or add to our already-impressive list of patents. Wherever your work takes you, one thing is sure. At Clorox, you’ll help take our world-class products to the next level — and beyond.
Our VALUES
What powers you, at your core? Our values are an intrinsic part of who we are as a company, and as individuals. They reflect the commitment we make to each other and to our consumers, customers and shareholders: that we will always act with integrity and strive to achieve excellence.
Do the Right Thing
The long-term health of the company depends on our integrity, on the way we treat the environment, and on always making decisions that uphold the high standards and ethics that are the foundation of our culture.
Stretch for Results
Our success is measured by our ability to consistently win in the marketplace. Setting high expectations, pushing beyond the ordinary, and creating innovative solutions are some of the ways we stretch for results.
Take Personal Ownership
Progress is driven by those who own their results and achieve those results as quickly, simply, and effectively as possible. Taking personal ownership recognizes that each of us has a responsibility and role to ensure we deliver excellent results and meet our goals.
Work Together to Win
Success depends on productive collaboration between Clorox employees and our business partners. While individual ownership and contributions make a difference, teamwork is equally important to achieving great results.
We’re also looking to make everyday life better in the world by giving back to our communities. But that’s not everything there is to know about working at Clorox.
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IndustryConsumers goods
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No. of Employees8,700
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Website
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Jobs Posted214
