Job Description

Job Description

We are looking for a motivated and dynamic Product Marketing Manager to develop and execute global product marketing strategies and go-to-market programs for our cutting-edge professional products that includes our recently launched SanDisk Professional brand. This includes working collaboratively with Product Management, Software, Program Management and Marcom teams to launch innovative storage solutions and experiences that will deliver meaningful interactions for clearly defined target audiences. This role will help develop and deliver activities involved in identifying industry targets, consumer needs and opportunities, ensuring clear and differentiated positions for all professional products, and compelling go-to-market strategies to positively grow global awareness, product adoption, effect customer behaviors, and grow our overall professional business.

To be successful, the candidate will bring a combination of strategic vision, collaborative skills, and solid executional and communication experience, having worked in cross-functional environments built to move fast, prioritize, and scale products for mass markets.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Support strategic product value and positioning, features, schedules, and lifecycle management
Drive integrated marketing strategies, campaigns, and sales training for new and sustaining products that can scale to regional sales and marketing teams, influencing channel-level tactics
Own GTM budgets for short-term and long-term projects and campaigns
Represent the voice of the consumer internally with Product Management, Software, and Content teams in the prioritization, design, and development of products and experiences
Develop product positioning, naming, and go-to-market strategies over a portfolio of products for both vertical and mass audiences in the professional media and entertainment industry, creative enthusiast space, and small/medium businesses
Execute strong and targeted marketing collateral in partnership with the Marcom Team and/or Creative Agencies
Present and communicate business and GTM strategies to stakeholders, regional leadership teams, and key partners
Work with data insights and analytics to design learning agendas and assess campaign & program performance
Help meet product adoption and engagement goals by identifying and informing barriers and opportunities for success, and by partnering with Marketing and PR teams to initiate and inform effective and efficient marketing materials and campaigns 
Ability to travel up to 30%

Qualifications

REQUIRED:

8+ years of Product Marketing experience in consumer technology, photography/film industry, hardware or software technology companies
Ability to work within a team and successfully manage cross-functional relationships
Experience interfacing directly with product management, program management and marcom teams to launch new products
Combination of visionary, strategic and pragmatic experience, encompassing both strategic product marketing experience and hands-on execution
Strong presentation and communications skills (written and verbal)
Experience in consumer research, and using data and insights to inform marketing and product strategy
BA/BS degree in business, marketing, engineering or related field

PREFERRED: 

Prior experience in global Go-to-Market strategies and execution
Experience in Go-to-Market for small, medium, enterprise, or government IT business
Media and Entertainment industry experience
Excellent communications skills
Experience in photography, film and/or music industries