Creative Director, World of Coca-Cola
Posted on: 24 Aug 2021
Atlanta, GA
Job Description
Position Overview:
The Creative Director, World of Coca-Cola will own the creative strategy to translate the brand center vision in to a defined roadmap for experience and exhibit refresh. This role is highly
collaborative, requiring partnership with key internal and external stakeholders.
Function Related Activities/Key Responsibilities:
Own creative strategy for World of Coca-Cola
Work with VP of Licensing and Retail and Head of Retail Operations to refine brand center vision and overall consumer journey/story arc
Translate brand center vision into creative guidelines
Develop business briefs for exhibit renovations
Refine roadmap of exhibit renovations and updates/activations for next 3-5 years
Decide which exhibit updates/activations will be produced through outside resources or by L&R internal team
Own and drive show development of exhibit renovations, leveraging networked design partners and outside agencies (including development of exhibit creative briefs and management of development of
exhibit storytelling content)
Oversee any projects completed by L&R resources to ensure overall consistency of the brand center
Related Work Experience:
10+ years of experience in roles related to creative or design (focused on experience and content development)
Direct experience with creative and/or design of experiences across several brands
Direct experience managing creative processes
Experience collaborating with other creative teams and managing agency resources
Prior attractions/brand center experience preferred
Functional Skills:
Creative strategy
Brand center, retail experience and/or Attraction strategy
E2E experience design
Storytelling content development (across mediums)
Agency management
Coca-Cola
Atlanta, GA
The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were fully bought with US$2,300 in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.
The company—headquartered in Atlanta, Georgia, but incorporated in Wilmington, Delaware, has operated a franchised distribution system since 1889: the Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments. The company's stock is listed on the NYSE and is part of DJIA, the S&P 500 index, the Russell 1000 Index, and the Russell 1000 Growth Stock Index. Muhtar Kent serves as chairman of the company with James Quincey as president and chief executive officer.
-
IndustryBeverages
-
No. of Employees62,600
-
Website
-
Jobs Posted1364
