Associate Director – Medicaid Growth Marketing
Posted on: 16 Aug 2021
Minnetonka, MN
Job Description
Primary Responsibilities:
Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and market dynamics for success
Develop and execute marketing strategies across all channels, through high impact messages and innovative formats. Implement locally-generated campaigns while also ensuring adoption and utilization of nationally-developed initiatives
Develop, manage and maintain relationships with internal (product, growth operations, legal, creative, etc.) and external stakeholders and keep them informed about marketing initiatives
Align and socialize collective objectives and plans for initiatives that cross over communications, marketing and influencer functions to ensure alignment and best impact
Identify opportunities to leverage templates and campaign tactics across multiple applications – finding the commonalities that allow for scale. Educate internal partners on value, process and opportunity
Drive measurement and development of KPIs of marketing initiatives and align with internal data teams and media partners to execute test strategies to maximize results
Oversee and manage marketing budget to deliver against growth goals. Aid in development of budgets to support recommended strategies; obtain budget approval and manage, track and share performance with leadership
Provide day-to-day direction of work, mentorship and oversight of marketing management team as needed
There may be up to 25% travel associated with this position. Travel would be to assigned markets to support member events, community engagement and product kick-offs.
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
Bachelor’s degree
7+ years of strategic marketing leadership
7+ years of consumer or retail marketing experience
Project or account management experience, with the ability to prioritize and meet deadlines within specified time constraints
Experience leading cross-functional teams to deliver results
Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
Proven success managing multiple agency and external vendor relationships
Ability to travel up 25%
Preferred Qualifications:
Experience leading or managing a team
Budget management experience
Ability to work collaboratively and influence across levels in matrixed environment
Ability to develop and communicate a point of view, influence without authority, and balance multiple priorities
UnitedHealth Group
Hopkins, MN
UnitedHealth Group Incorporated operates as a diversified health care company in the United States. It operates through four segments: UnitedHealthcare, OptumHealth, OptumInsight, and OptumRx. The UnitedHealthcare segment offers consumer-oriented health benefit plans and services for national employers, public sector employers, mid-sized employers, small businesses, and individuals; health and well-being services to individuals age 50 and older, addressing their needs for preventive and acute health care services, as well as services dealing with chronic disease and other specialized issues for older individuals; and Medicaid plans, Children’s Health Insurance Program, and health care programs; and health and dental benefits.
The OptumHealth segment provides access to networks of care provider specialists, health management services, care delivery, consumer engagement, and financial services. This segment serves individuals through programs offered by employers, payers, government entities, and directly with the care delivery systems.
The OptumInsight segment offers software and information products, advisory consulting arrangements, and services outsourcing contracts to hospital systems, physicians, health plans, governments, life sciences companies, and other organizations. The OptumRx segment provides pharmacy care services and programs, including retail network contracting, home delivery, specialty and compounding pharmacy, and purchasing and clinical, as well as develops programs in areas, such as step therapy, formulary management, drug adherence, and disease/drug therapy management. UnitedHealth Group Incorporated was founded in 1974 and is based in Minnetonka, Minnesota.
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IndustryHealthcare
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No. of Employees300,000
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Jobs Posted7264
