Sr. Digital Ad Campaign Specialist - Media
Posted on: 12 Apr 2021
Charlotte, NC
Job Description
Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
JOB SUMMARY
The Sr. Digital Ad Campaign Specialist ensures the successful fulfillment and stewardship of locally sold Online and Advanced TV advertising campaigns across the Spectrum Reach markets. Works with regional markets to effectively execute the day-to-day advertising campaign needs and has direct contact with multiple cross functional teams and levels of the company.
MAJOR DUTIES AND RESPONSIBILITIES
* Actively and consistently support all efforts to simplify and enhance the customer experience.
* Ensure that campaign revisions are fully communicated and executed with 100% accuracy.
* Efficiently and effectively execute and manage new and revised digital orders.
* Traffic all ads in the ad serving platform and confirm successful launch.
* Maintain Ad Ops processes and best practices and provide suggestions to leadership on improvement opportunities.
* Perform other duties as assigned.
REQUIRED QUALIFICATIONS
* Search engine marketing experience
* Ability to work with internal and external clients in SEM/SEO
* Strong documentation and Reporting
* Ability to optimize and monitor digital campaigns
* Strong social media presence
* Ability to work quickly and flawlessly execute ad campaigns is critical to this role as we continue to grow our digital products and services
* Ability to make decisions and solve problems while working within assigned deadlines
* Ability to pivot between multiple digital systems each day
* Ability to build relationship cross functionally
* Strong MS Office experience, particularly strong Excel skills
* Ability to quickly learn new systems and workflows
* Have sense of urgency and strong ability to prioritize tasks, be self-motivated, and able to effectively manage time and priorities
* Work independently or as a team and multitask
* Data driven, curious, proactive, and self-motivated
* Effectively communicate with technical and non-technical team members and have the ability to tailor communication accordingly
* Experience within the digital online advertising ecosystem, including familiarity with ad management systems preferred
* Understanding of digital advertising operations and industry preferred
* Understanding of digital products and all relevant specifications, guidelines, availability, and creative performance preferred
Education
Bachelor's degree or equivalent combination of education and experience
For more information on Spectrums benefits, please click here.
Spectrum
New York, New York
Time Warner Cable (TWC) was an American cable television company. Before it was purchased by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operating in 29 states. Its corporate headquarters were located in the Time Warner Center in Midtown Manhattan, New York City, with other corporate offices in Stamford, Connecticut; Charlotte, North Carolina; and Herndon, Virginia. From 1971 to 1981, Time Warner Cable, as Warner Cable, owned Dimension Pictures.
It was controlled by Warner Communications, then by Time Warner. That company spun off the cable operations in March 2009 as part of a larger restructuring. From 2009 to 2016, Time Warner Cable was an entirely independent company, continuing to use the Time Warner name under license from its former parent (including the "Road Runner" name for its Internet service, now Spectrum Internet).
In 2014, the company was the subject of a proposed purchase by Comcast Corporation, valued at $45.2 billion; however, following opposition to the deal by various groups, along with plans by the U.S. government to try to block the merger, Comcast called off the deal in April 2015. On May 26, 2015, Charter Communications announced that it would acquire Time Warner Cable for $78.7 billion, along with Bright House Networks in a separate $10.1 billion deal, pending regulatory approval.
The purchase was completed on May 18, 2016; Charter had continued to do business as Time Warner Cable in its former markets, but has now re-branded these operations under the Spectrum brand in most markets (even Charter launched this brand in 2014), though it will continue to use the roadrunner.com email addresses and adelphia.net email addresses to new customers.
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IndustryMedia/Entertainment
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No. of Employees94,000
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Website
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Jobs Posted3319
