Job Description

Job Description

Adobe Digital Analyst (Tag Management) Adobe Digital Analyst (Tag Management)30902



Adobe Digital Analyst (Tag Management)

Airgas, an Air Liquide company, is the leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products. We are in all 50 states, which is one reason why we're one of the largest U.S. suppliers of safety products and a leading U.S. supplier of ammonia products and process chemicals.

JOB SUMMARY:

The Digital Analyst role will be responsible for e-commerce tag management to further develop and deliver robust reporting on digital experiences. Managing analytics measurement ,auditing key metrics, documentation and usage reporting to ensure tags are kept current will be critical in this role. Daily collaboration will be required with digital marketing, digital merchandising, creative, eMarkets and digital product management teams, as well as with the broader marketing team, to gather requirements and implement solutions to aid in reporting on user behaviors. Further, the Digital Analyst will contribute to the web analytics strategy by implementing and improving web analytics and tagging methodologies using Adobe Analytics and Google Analytics.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

* Performs necessary testing, troubleshooting, validation methods to confirm tool is performing as expected

* Updates javascript experience on websites leveraging a tag management

* Translates functional requirements into new tags that will deliver actionable results for the business user

* Document in detail new tags and modifications in accordance to established tagging methodology

* Communicate with all stakeholders and identify integration concerns

* Work with development and business teams to ensure that all tagging specs are properly implemented while minimizing performance impact.

* Define tracking parameters, build campaign URLs, and validate the functionality of your campaign tracking.

* Develop the standardized definitions for the data tagging schema and metric definitions.

* Present analysis, actionable insights & recommendations to stakeholders.

* Assist in troubleshooting analytics

* Other duties may be assigned

REQUIREMENTS:

* Bachelor's Degree in a Business discipline or equivalent work experience

* Prior experience in testing, troubleshooting, and validation methods to confirm digital tools are performing as expected

* Javascript experience on websites leveraging tag management

* Experience in understanding and implementing functional requirements

* Detail oriented, with experience in documenting rules and processes

* Experience working in a matrix reporting structure

* Experience in tool configuration

* Experience in tag governance

* Ability to work under pressure on multiple projects simultaneously while meeting deadlines

Airgas offers a full benefits package that includes: Medical, Dental, Vision, Life, AD&D, Short Term and Long Term Disability Insurance, Vacation, Sick, Paid Holidays, 401(k) Retirement Plan with company match, Tuition Assistance and much more!