Sr Content Strategist
Posted on: 30 Mar 2021
Boston, MA
Job Description
Senior Content Strategist
Fidelity’s Healthcare Group is launching a new Medicare business that will provide our customers with tools and advice to help them select and purchase quality Medicare coverage. As an early member of this new and innovative team, you will have the opportunity to help build and grow a business that could impact millions of Americans!
You have excellent writing skills and understand how content affects the usability of a product. On a day-to-day basis, you’ll collaborate with a highly skilled team of individuals that are helping people navigate complicated Medicare decisions. Your ability to translate complex concepts into content that is clear and accessible is essential to helping our customers live confidently in retirement and beyond.
The Expertise We’re Looking For
5+ years of relevant experience as a content strategist writing for digital experiences
A background as a content strategist in the healthcare industry is preferred (experience with Medicare a plus)
Proven experience working with multi-disciplinary teams
Proficiency in creating content systems that increase usability, engagement, and customer adoption
Experience and desire to work in content strategy from both the product side and the marketing side of the business
Strong foundation of design and UX principles, and experience using data, competitive research, and customer insights to drive performance is preferred
Experience with content management systems, creating taxonomies, and frameworks for grouping and tagging content
Familiarity with innovation and human-centered design methodologies (such as Design Thinking, Lean Startup, or Google Design Sprints)
Portfolio of work focused on the customer experience, demonstrating content planning, creation, and management
The Skills You Bring
Aptitude for creating content that is succinct, clear, and engaging
Ability to clearly communicate content design ideas to team members and receive feedback
Capacity to absorb style guide requirements quickly and adapt output accordingly
Strong organizational skills and attention to detail
The Value You Deliver
Collaborate with product, research, design, and marketing teams to understand requirements, identify users’ content needs, and align on business goals
Use customer feedback, user research, and marketing metrics to drive continuous improvement of content quality and impact
Establish and maintain content standards while evolving the brand voice
Work with legal team to ensure compliance
How Your Work Impacts the Organization
Fidelity’s Healthcare Group helps people achieve better health and financial outcomes by providing integrated solutions, tools and advice. Fidelity Medicare Services helps our customers navigate the complexity of their healthcare decisions and secure quality Medicare coverage that meets their needs. Our digital tools and services are integral to delivering on Fidelity’s commitment to providing the best customer experience in the financial services industry.
Fidelity Investments
Boston, MA
Fidelity Investments is a privately-owned investment management company that was established in 1946 as a mutual fund company. Fidelity now offers a range of services including fund distribution and investment advice, wealth management, life insurance, retirement services, and securities execution and clearance. It manages equity, fixed income, and balanced mutual funds for individual investors, businesses, financial advisors, and institutional investors.
Based in Boston, Massachusetts, it is one of the largest investment management firms in the United States, with over 26 million customers, $6.5 trillion in total customer assets, and more than $2.4 trillion in global assets under management
History of Fidelity Investments
The Fidelity Fund was established in 1930, a year after the stock market crash of 1929 and before the Great Depression of 1933. The fund continued to operate until 1943 when it was acquired by Boston-based lawyer Edward C. Johnson II. At the time, the fund reported assets under management valued at $3 million. In 1946, Johnson II founded the Fidelity Management and Research Company, now Fidelity Investments, to serve as an investment advisor to the Fidelity Fund. When running the fund, Johnson’s objective was to buy stocks with a potential for growth, and not necessarily blue-chip stocks.
Fidelity Investments Operations
Fidelity Investments operates several businesses, with the main ones being mutual funds and brokerage services. The mutual fund division comprises three divisions – equity, high-income, and fixed income divisions. The company operates Fidelity Contrafund, the largest non-indexed mutual fund in the United States, with over $107.4 billion in assets. Fidelity Investments also owns Fidelity Magellan, which was at one time managed by former CEO and President Ned Johnson. Fidelity Magellan manages assets totaling $15.5 billion.
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IndustryBanking/Financial Services
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No. of Employees50,000+
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Website
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Jobs Posted892
