Job Description

Our marketing team is focused on establishing the collective value our apps provide and building the positive reputation of the company. Were seeking a Marketing Researcher to play an integral role in producing breakthrough creative content and communications that help build a positive reputation for the company. In order to do this, you will conduct market research to understand peoples perspective. Then you will work with a tight, cross-functional team to help translate audience insights into marketing strategy and execution. Above all, we are looking for someone who is both a skilled researcher and strategist uncovering not just what people think and feel, but integrating it with outside context, and helping translate what it means into communication plans and executions.

Brand Marketing Researcher for the Facebook Company Responsibilities

* Design and execute quantitative and qualitative research to support establishing the collective value our apps provide and building the positive reputation of the company.

* Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights.

* Test and refine the effectiveness of creative executions and campaigns.

Minimum Qualifications

* 8+ years of qualitative and quantitative primary research experience.

* Experience independently executing full-cycle research from survey design, discussion guide creation, fielding, data cleaning and analysis, weighting, and reporting.

* Brand research experience.

* Experience working quickly to make assumptions, and adapt to an ever-changing environment.

* Experience working on ways to build brand and communicate within technology products and surfaces.

* Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and especially, measuring effectiveness.

* Experience making sound methodological decisions and defending research.

Preferred Qualifications

* Experience managing client relationships at an agency or consultancy.

* Communication and storytelling experience - crafting strong inputs (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks).

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.