Job Description

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the companys mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

About Discovery

Discovery, Inc. is the global leader in real life entertainment. We serve passionate fans with content that inspires, informs, and entertains, providing leadership across deeply loved and trusted brands, such as Discovery Channel, TLC, Animal Planet, HGTV, Food Network, and Travel Channel. Available in 220 countries and territories and 50 languages, Discovery reaches viewers on all screens and services, from free-to-air and pay-TV channels, to digital streaming services, to social and mobile-first content. Discovery delivers over 8,000 hours of original programming each year.

About Us

Discovery's Digital group is a well-funded start-up within Discovery Inc. We are fast, nimble, and have fun developing innovative and immersive digital products and content for iconic brands. We are working at the crossroads of technology, entertainment, and every day utility. As content creators across the digital ecosystem, we leverage our technology to create immersive viewing and interactive experiences. We tell engaging stories to millions of viewers across the Internet every day, and bring new interactive experiences to life to entertain and improve the lives of our customers.

Position Summary

Discovery is looking for a talented Sr. Marketing Manager, Growth & Optimization for the Direct-to-Consumer (DTC) business for Magnolia, a joint venture partnership between Discovery, Inc. and Chip and Joanna Gaines. As the Sr. Marketing Manager, Growth & Optimization, you will manage all strategic and tactical marketing functions including: managing the acquisition strategy and execution, and creating and executing the originals marketing strategy and execution. You will ensure that the teams you work with proceed smoothly from ideation through to execution. This role will be responsible for driving conversion to paid subscribers.

Responsibilities

* Manage and execute the acquisition strategy and execution of conversion rate optimization to drive product trial and subscriptions across websites and apps. Including but not limited to, App Store Optimization program, keyword optimization, end to end purchase funnel optimization, creative and copy delivery, and vendor management to successfully drive increased subscription volumes.
Ongoing management of landing pages, email and app stores from creative and campaign updates, new page ideation, analytics implementation, and performance reviews and ensure programming ties into overarching content calendar and priorities.
Assist in the development of strategies to optimization conversion across all platforms including but not limited to: landing pages, app store, paid, email, in-app, with product stakeholders
Collaborate with internal media & strategy team to develop campaigns that leverage both the Discovery portfolio and external digital paid media to acquire new subscribers within acceptable CPA target based on customer lifetime value models.
Manage both internal and external creative resources to support campaign asset development
Lead A/B and multivariate testing to continuously drive improvement in campaign performance and conversion across all platforms including but not limited to: landing pages, app store, paid, email, in-app
Work closely with analytics team to analyze campaign ROI, insights, and key performance indicator
Operationalize marketing calendars to manage multi-channel campaigns
Lead CRM initiatives for lead generation and prospects audience ideation to launch.
Continuously identify and evaluate key digital marketplace and OTT trends to inform marketing strategies.

Qualifications

5+ years' experience in digital marketing position
Prior experience in audience development, direct response digital marketing, entertainment/media/television marketing, or building a digital subscriber base preferred
Proven project management and strategic marketing skills including budget management and media planning.
Proven track record of successful growth impact in a high profile, multifaceted business.
Experience in executing KPIs including CPI, CAC/CPA and LTV.
A keen analytic leaning but also possesses a creative flare.
Ability to multi-task while prioritizing workloads.
Self-starter who thrives in a fast-paced, dynamic start-up environment
Meticulous attention to detail & strong organization skills.
Excellent written and verbal communication skills.
Must have the legal right to work in the United States.
Bachelors in Business Administration preferred.

Want to Learn More?

Learn more about our company culture and life at Discovery, Inc. at https://corporate.discovery.com/

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

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If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.