Senior Manager, Merchandising Analytics
Posted on: 18 Mar 2021
Woonsocket, RI
Job Description
Job Description
Work as part of the Loyalty & Personalization team and be responsible for leading the analysis
of customer, category and campaign data to draw insights, and to optimize personalized
contact strategies across multiple channels. Responsible for leading and delivering on the
analytical projects working with a team of analysts and key business partners. Perform and run
analysis of data using analytical and statistical tools such as SQL and SAS to uncover insights
in customer behavior and business profitability. Lead analytical projects being responsible for
the deliverable in individual capacity or leading a team of analysts including analysis design,
execution process, development and delivery of business and/or customer insights. Develop
targeting recommendation and test plans to optimize multi-channel campaigns (direct mail,
email, in-store, online/digital) - this may include audience targeting, product and offer
recommendation, multi-channel contact cadence, performance analysis and
insights/recommendation development. Bring to bear data and analytics to generate insights to
inspire and develop innovative personalization strategies. Analyze customer segments, cross
category behavior, building-out customer profiles, including adhoc or custom requests to
internal business partners and presenting to the leadership in a top-down manner.
Required Qualifications
FIVE (5) YEARS OF EXPERIENCE WITH
CUSTOMER ANALYSIS AND INSIGHT DEVELOPMENT. MUST ALSO HAVE FIVE (5) YEARS OF EXPERIENCE WITH CUSTOMER BEHAVIORAL ANALYTICS AND INSIGHTS;
DEVELOPING HIGHLY-TARGETED DATABASE MARKETING CAMPAIGN STRATEGIES; ANALYTIC PROGRAM MANAGEMENT/LEADERSHIP; LEADING TEAMS OF DIRECT AND
INDIRECT REPORTS ; AND ONE OF THE FOLLOWING: SQL, SAS, OR PYTHON.
Preferred Qualifications
SEE REQUIRED QUALIFICATIONS
Education
BACHELORS DEGREE, OR FOREIGN EQUIVALENT, IN STATISTICS, OPERATIONS RESEARCH, OR RELATED TECHNICAL FIELD
Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
Aetna
Hartford, CT
Aetna Inc. operates as a health care benefits company in the United States. It operates through three segments: Health Care, Group Insurance, and Large Case Pensions. The Health Care segment offers medical, pharmacy benefit management service, dental, behavioral health, and vision plans on an insured and employer-funded basis. It also provides point-of-service, preferred provider organization, health maintenance organization, and indemnity benefit plans, as well as health savings accounts and consumer-directed health plans.
In addition, this segment offers Medicare and Medicaid products and services, as well as other medical products, such as medical management and data analytics services, medical stop loss insurance, workers’ compensation administrative services, and products that provide access to its provider networks in select geographies. The Group Insurance segment offers life insurance products, including group term life insurance, voluntary spouse and dependent term life insurance, group universal life insurance, and accidental death and dismemberment insurance; disability insurance products; and long-term care insurance products, which provide the benefits to cover the cost of care in private home settings, adult day care, assisted living, or nursing facilities.
The Large Case Pensions segment manages various retirement products comprising pension and annuity products primarily for tax-qualified pension plans. The company provides its products and services to employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups, and expatriates. Aetna Inc. was founded in 1853 and is based in Hartford, Connecticut. As of November 28, 2018, Aetna Inc. operates as a subsidiary of CVS Pharmacy, Inc.
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IndustryInsurance
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No. of Employees47,950
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Website
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Jobs Posted12677
