Job Description

ROLE SUMMARY

Growth hormone deficiency is a rare disease characterized by the inadequate secretion of growth hormone from the pituitary gland. It affects one in approximately 4,000 to 10,000 people. Somatrogon (a Long Acting Growth Hormone, requiring once weekly injection) represents a significant innovation from the current standard of care of a once-daily injection. If approved, somatrogon could reduce the daily disease burden on children and their caregivers, potentially increasing treatment adherence. Somatogon is expected to launch in Q4 2021 in the US, followed by Japan, EU and select ROW markets in S1 2022.

The Director, Global Marketing, Somatrogon HCP Customer Lead role will oversee the strategy, development, and execution of the global core HCP branded campaign and associated assets during an exciting time of preparation for a 2021 launch. Key HCP branded assets include the HCP campaign concept finalization, the white paper, visual aid, digital resources and toolkits, etc. The Somatrogon HCP Customer Lead will be responsible for developing assets in a Glocal model, engaging markets throughout the development process, incorporating feedback, and conducting global read-outs to ensure a common global understanding of the strategy driving the final deliverable, as well as timing for delivery to the markets. This individual will also partner closely with the US team (as the first market to launch) on creative content, to ensure that the US team receives global resources in a timely fashion to support launch and the creation of downstream US specific tactics. Finally, additional responsibilities include those closely associated with HCP branded content development and US liaison responsibilities, such as market research related efforts.

This individual will report directly into the VP, Global Inline Brands, but with a dotted line to the Somatrogon Launch Lead. This individual will not have direct reporting responsibilities but will oversee work efforts across a cross-functional team.

Global Marketing

* Lead development of core HCP branded marketing materials, serving as the agency of record point of contact to provide strategic guidance, oversight and direction to the creation of glocal creative materials

* Ensure glocal development, via solicitation of country feedback and incorporation of country feedback / needs into development efforts, where appropriate

* Ensure understanding of synergies between core HCP brand materials, and US (first market to launch) materials

* Develop and execute a strategy to leverage select, best practice materials from specific markets for global use, where relevant

* Manage the agency of record

* Serve as the global marketing team packaging lead, ensuring delivery and approval of packaging materials in conjunction with packaging cross-functional partners

* Develop global somatrogon field training strategy and materials in partnership with the training team

BASIC QUALIFICATIONS

* BA/BS - degree required. Advance degree preferred

* 10 years of pharmaceutical industry experience in marketing, strategy, and/or new product launch in pharmaceutical, medical device or biotechnology companies

* Global or regional marketing experience preferred

* Demonstrated strong project management skills

* Self-starter who can multitask in a fast-paced and dynamic environment

* Strategic cross functional leadership experience

* Proven management and leadership skills in a cross functional, matrix environment; ability to lead by influence & example to effectively implement strategies with internal/external stakeholders

* Change-agile business driver able to motivate cross functional team members without direct oversight or reporting responsibility

* Strong communication skills, ability to infuse enthusiasm, energy, confidence into teams

* Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Relocation support available

Other Job Details:

* Last Date to Apply for Job: March 22, 2021

* Additional Location Information: Potential for travel up to 30%

* Eligible for Relocation Package

Sunshine Act

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EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Marketing and Market Research

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