Job Description

Company:

US6469 Sysco Payroll, Division of Sysco Resources Services, LLC

Zip Code:

77077

Minimum Level of Education:

Masters Degree

Minimum Years of Experience:

8 Years

Employment Type:

Full Time

Travel Percentage:

Up to 25%

OVERVIEW:

We offer our associates the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. Were looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.

Job Summary:

The Director, Segment Marketing develops, executes and refines the USBL commercialization of Segment strategies to drive equity, affinity, volume, sales, profit and share. This role will work with a cross-functional team including merchandising, sales, learning & development and finance and be a member of the Marketing leadership team. This position will also work closely with field teams to capture insights, and utilize feedback to innovate marketing approaches.

Duties and Responsibilities:

* Business development marketing activities for the segment including the development of alliance/channel/network partnerships

* Working closely with the marketing team to coordinate inclusion in the overall marketing strategy including Digital Demand Generation, Social Media, Personalization & Culinary engagement

* Provides marketing strategy to inform segment approach

* Integrates with field marketing teams to ensure awareness, communication and alignment

* Competitor analysis, working with the insights team

* Working with culinary teams to develop recipes, tools, videos and other resources

* Creation of digital marketing strategies for deployment through the digital marketing team

* Media planning, analytics, and strategy, including ROAS.

* Prioritizes, Leads and Implements the consumption and socialization of Rich Content amongst cross functional stakeholders that supports Segment Strategies

* Creates Insights-based field ready marketing and sales tools and monitors their effectiveness by leveraging internal, core supplier and industry resources

* Stays abreast of trends impacting the segment business, monitor competitive activities and understand the key aspects of Sysco Brands and their potential within the Segment approach

* Responsible for evaluating marketing analytics for campaign refinement

* Brand licensing activities to expand brand presence within brand approved quality standards

* E-commerce segment marketing strategy, planning, and management

* Work with L&D priorities/projects to support Segment Marketing approaches

Education Required:

* Bachelors Degree

* Masters Degree or MBA preferred

* 8 years related experience or 5 years of category management, product management or merchandising experience within CPG, Retail or Foodservice industry. Must possess a proven track record of leading segment marketing approaches

Technical Skills and Abilities:

* Drive independently to accomplish desired results

* Able to engage and align a broad set of stakeholders

* Strong Excel and analytical skills are required

* Strong communicator with solid presentation skills and excellent relationship-building capabilities (customers/internal stakeholders)

* Ability to collaborate with multiple functions

* Ability to communicate and influence at various levels in the organization

Physical Demands:

* Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job.

Applicants must be currently authorized to work in the United States.

We are proud to be an Equal Opportunity and Affirmative Action employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.

This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.