TX Consumer Insights Senior Analyst_PBNA Central Division
Posted on: 7 Mar 2021
Plano, TX
Job Description
Job Description
**POSITION CAN BE BASED IN CHICAGO,IL OR PLANO,TX**
PepsiCos Beverages North America Group (PBNA) is looking for driven, passionate, innovative and entrepreneurial individuals to be a part of our exciting Divisional Marketing growth agenda.
Working within a fast-paced and innovative environment, you will be challenged to achieve both business and personal growth through innovation and a high degree of ingenuity and responsibility.
PBNAs Division Teams are responsible for developing and driving a nationally great, locally even better brand strategy for each of PepsiCos key beverage trademarks. The work includes building the strategic vision, setting the agenda and ensuring world-class execution to deliver results. The Consumer Insights Senior Analyst will be responsible for the execution, and analysis of learning plans related to PBNAs Central Region.
Key Responsibilities:
* Deliver proactive, periodic teardowns on brand performance, leveraging scorecards & tools to diagnose the drivers of local portfolio, brand & innovation performance, including key outcomes, physical & mental availability levers
* Build human empathy within the division, leveraging toolkits and datasets to deliver brand support for growth categories (Sports Drinks, Tea, Coffee, Juice)
* Execute ad-hoc market geography insights support (e.g. geography performance by brand) to help fuel more effective divisional marketing & activation
* Lead the post measurement analysis of local brand marketing activities to evaluate the impact on sales/brand equity and inform future work, leveraging standardized tools/approaches
* Assist to identify the underlying insights that fuel the comms briefing process as well as pre-testing & validating the campaign using standardized approaches/tools
LI-USA
Qualifications/Requirements
* +2 years of progressive experience in category analysis required; preferably in CPG; market research experience a plus
* B.A. in marketing, market research, business or other insights-related field required; MBA preferred
* Must be proficient using syndicated analytics tools (e.g. IRI, Nielsen scanner data)
* Advanced Excel and PowerPoint skills required
* Experience using syndicated national survey tools (e.g. Simmons) a plus
* Knowledge of Tableau and/or Social Listening analysis a plus
* Strong ability to problem-solve and seek alternative solutions to job tasks; generate fresh ideas
* Ability to transition from Insight-based findings to practical action-based recommendations
* Ability to work collaboratively with individuals across all levels/functions within the divisional marketing team
* Outstanding results orientation in a complex, matrixed environment
* Excellent written and oral communication skills
* Proven ability to prioritize workload and deliver on commitments in a fast-paced environment
* This position is limited to persons with indefinite right to work in the United States
** relocation assistance is NOT available for this position**
LI-USA
Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
PEPSICO
Purchase, NY
PepsiCo, Inc. operates as a food and beverage company worldwide. The company’s Frito-Lay North America segment offers branded dips; Cheetos cheese-flavored snacks; and Doritos tortilla, Fritos corn, Lay’s potato, Ruffles potato, and Tostitos tortilla chips. Its Quaker Foods North America segment provides cereals, rice, pasta, mixes and syrups, granola bars, grits, oat squares, oatmeal, rice cakes, simply granola, and side dishes under the Aunt Jemima, Cap’n crunch, Life, Quaker Chewy, Quaker, and Rice-A-Roni brands.
The company’s North America Beverages segment offers beverage concentrates, fountain syrups, and finished goods under the Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Mountain Dew, Pepsi, Propel, Sierra Mist, and Tropicana brands; and ready-to-drink tea, coffee, and juices. Its Latin America segment provides snack foods under the Cheetos, Doritos, Emperador, Lay’s, Marias Gamesa, Rosquinhas Mabel, Ruffles, Sabritas, Saladitas, and Tostitos brands; Quaker-branded cereals and snacks; and beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, and Toddy.
The company’s Europe Sub-Saharan Africa segment offers snack food under the Cheetos, Chipita, Doritos, Lay’s, Ruffles, and Walkers; Quaker-branded cereals and snacks; beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Mirinda, Pepsi, Pepsi Max, and Tropicana; ready-to-drink tea products; and dairy products under the Agusha, Chudo, and Domik v Derevne brands. Its Asia, Middle East and North Africa segment provides snack foods under the Cheetos, Chipsy, Doritos, Kurkure, and Lay’s brands; cereals and snacks under the Quaker brand; beverage concentrates, fountain syrups, and finished goods under the 7UP, Aquafina, Mirinda, Mountain Dew, Pepsi, Sting, and Tropicana brands; and ready-to-drink tea products. The company was founded in 1898 and is headquartered in Purchase, New York.
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IndustryBeverages
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No. of Employees267,000
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Website
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Jobs Posted4233
