Job Description

Expedia Group is looking for a talented individual to join our App Marketing team, looking specifically after App Engagement. As a Mobile Marketing Manager, you will be a key member of the global marketing team responsible for the strategy and execution of marketing tactics aimed at driving user retention and maximizing lifetime value across a portfolio of apps including Expedia, Orbitz, Travelocity and more.

This role requires close collaboration with various teams across multiple brands so that that tactics such as Push Notifications, Cross-Channel Campaigns, Product and brand-specific value props are all critically integrated to deliver a cohesive user experience.

Sound like this could be your jam? Keep reading!

What you'll do:

* Plan, coordinate, execute, and optimize Push and In-App Notification campaigns to drive usage of Expedia Group apps and drive activation, retention and conversion KPIs.

* Define the end to end experience, cadence and segmentation for both triggered and broader evergreen marketing, transactional and service Notification campaigns

* Maximize Notification test and learn velocity, iterating on winners to drive future tests and communicating learnings upwards and across brands

* Coordinate with Email, Merch, Loyalty and Brand Marketing teams to ensure that Notification campaigns are delivered in an omnichannel, cohesive manner

* Define, prioritize and execute cross-channel app promo campaigns, from creative briefs, audience/segmentation definition, final review and testing

* Own and report on multiple team KPIs for app engagement, acting on and contributing to strategic recommendations to drive results over both the short and long-term

* Size and pitch product enhancements to App and CRM Product teams in order to help develop a best-in-class app flywheel

* Develop and scale content sources including integration of internal and external APIs to add value to the app experience

Who you are:

* 5+ years digital marketing experience preferred

* You understand the app ecosystem and the strategic marketing capabilities of CRM channels

* Ability to conceptualize business problems and solve them through data analysis (maintaining a customer-centric lens throughout)

* Familiarity leveraging Agile methodologies to prioritize competing internal and external priorities simultaneously

* Experience with reporting and data extraction tools such as Omniture, SQL, etc

* Comfortable working on a global marketing team and iterating solutions to best serve multiple regions

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Egencia, trivago, Vrbo, Orbitz, Travelocity, Wotif, ebookers, CheapTickets, Hotwire, Expedia Media Solutions, CarRentals.com, Expedia Local Expert, Expedia Cruise and SilverRail Technologies, Inc. For more information, visit www.expediagroup.com.

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.