Job Description

At Bristol Myers Squibb, we are inspired by a single vision transforming patients lives through science. In oncology, hematology, immunology and cardiovascular disease and one of the most diverse and promising pipelines in the industry each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

The Product Manager is responsible for the across indication design and implementation of payer tactics that deliver on the Immunology/ Zeposia US launch strategy as defined by the Director, Strategic Payer Marketing. Partners closely with indication leads (Multiple Sclerosis and Ulcerative Colitis) to design and implement strategy and monitor metrics with matrix partners across indications (Payer/Brand Marketing, Trade/Dispensing, Field Sales/Account/and Reimbursement teams, Business Insights & Analytics).

* Responsible for cross indication implementation and support of US access strategy for Zeposia, in partnership with access indication leads

* May manage one direct report, the Associate Manager, Strategic Payer Marketing Immunology/ Zeposia

* Drives field execution of access tactics across indications, ensuring alignment between indication specific and overall brand strategy

* Develops and implements indication specific (MS and UC) as determined by the Director of Zeposia Payer Marketing

* Aligns individual indications with brand strategy and matrix priorities, maintaining cohesion across functional responsibilities

* Designs and implements Pull-Through Optimization for Zeposia across indications, in collaboration with Payer Marketing indication leads.

* Executes on specific channel strategies as required (eg dispensing, integrated delivery networks) including creating tactics and processes across functional roles

* Participates with broad cross-functional team to gather customer and industry insights and customer-facing team feedback to quickly leverage access & reimbursement opportunities and address challenges

* Design and implementation of Key Performance Indicators (KPIs) under the direction of the Director Strategic Payer Marketing and in collaboration with indication leads

* Leads Field Intelligence Team (FIT) efforts in coordination with indication leads and under the direction of the Director

* Ensures efficiencies and effectiveness between indications and functional objectives (helps to limit silos)

* Leads and supports on special projects as assigned by the Director

* Support the director in the development of business processes and tracking workstreams

* Innovative design of tactics informed by Market Research, BI&A and customer facing VAP and brand teams

Required:

* BA/BS degree or equivalent

* 2 -4 years of relevant marketing / brand management experience or relevant market access functional experience (eg. Dispensing/Trade, Reimbursement, Patient Support Services, Pricing and Contracting)

* Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships

Ideal Candidates Would Also
Have:

* Ability to work across boundaries and partner with various stakeholders to build consensus and achieve results

* Experience and knowledge of promotional regulatory processes. Additional competencies include strategic planning, marketing analytics, multiple sclerosis (MS) and irritable bowel disease (IBD) area knowledge, customer / competitive insights and seasoned judgement

* Demonstrated ability to drive execution of key initiatives and meet all deadlines

* Ability to shift attention between therapeutic areas, tactical and strategic thinking, and ability to adapt to changing workload

Other Qualifications:

* MBA or other advanced degree

* Strong written and verbal communication skills

* Experience translating insights and strategies into effective marketing tactics

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.