Job Overview
The Sr. Category Analyst will work with our Category Management team and cross-functionally with our Walmart Inc. field office to leverage syndicated and POS data in order to optimize pricing, promotion, shelving, and assortment with the goal of maximizing profit and shopper satisfaction. Candidates must be able to employ our Category Management tools in appropriate situations to grow distribution, space, and promotion frequency (Apollo/JDA Prospace/Space Planning, IRI/Nielsen, Numerator, Household Panel, POS, Feature Vision and RichMix). The ideal candidate will have a high level of comfort communicating and translating key information and analyzing data while working in a fast pace environment.
This person will report to the Category Manager. This role is located Roger, AR, with up to 25% travel.
Responsibilities
Utilize insights to deliver retailer-centric strategy for growth on the CSD, Tea, Water and Warehouse direct categories with tactical recommendations while mitigating risk
Develop relationship with retail buyers by providing support, analysis and insights
Create fact-based selling stories to drive insight into action
Develop and implement monthly retail category scorecards (new item tracking, pricing analysis, distribution, and promotion).
Analytical interpretation of data utilizing best in class tools such as Retail Link, MADRID, IRI, Nielsen Nitro, Nielsen Homescan, Numerator, JDA, Spectra, Richmix and other industry tools.
Assist the Category Manager with the annual transition and bi-monthly revision process by leveraging JDA Space Planner and other applicable tools
Collaborate with cross functional teams (Sales, Insights, Shopper Marketing, Space Optimization, Allied Partners) to leverage syndicated data and shopper insights in order to drive value for KDP through space and assortment initiatives
Complete ownership of the scorecarding, Pre/Post promo analysis, category assessment, market analysis, SWOT, and retail execution across all Hot Beverage and Coffeemaker categories.
Maintain up-to-date knowledge of category management processes and application
Build and maintain long-term relationships with internal KDP Category Management teams through frequent contact, delivering actionable objective insights and sharing of best practices
Manage multiple competing priorities under demanding time constraints with a focus on driving results
Core Competencies
Building Strategic Work Relationships- Developing and using collaborative relationships to facilitate the accomplishment of work goals
Building Trust- Interacting with others in a way that gives them confidence in one's intentions and those of the organization.
Communication- Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message
Decision Making- Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
Planning and Organization- Establishing courses of action for self and others to ensure that work is completed efficiently.
Continuous Learning- Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
Innovation- Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities.
Tenacity- Staying with a position or plan of action until the desired objective is obtained or is no longer reasonably attainable.
Work Standards- Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
Total Rewards
We take great pride in offering our people benefits that are competitive. We appreciate hard work, innovative ideas and unending passion, which is why we provide a comprehensive set of benefits and options designed to fit the unique lifestyles of our employees from day one based on eligibility requirements.
Requirements
* Bachelor's degree from an accredited institution
* 4 years' experience in Category Management/Sales/Finance and/or Marketing analyzing data such as assortment selections, sales trends and market trends
* 2 years' experience using IRI, Nielsen Scantrack, or other syndicated data to provide value added insights to retailer and sales personnel
* 2 years' experience using MS Office products such as PowerPoint, and Microsoft Excel (e.g. pivot table creation, vlookup, filters)
* Understanding of shopper insights and panel data preferred
* Must be capable of managing multiple projects at once with the ability to prioritize and adapt quickly
* Requires a high level of analytical, critical thinking, and problem solving skills as well as great attention to detail
* Capacity to work independently in a fast-paced environment with a high degree of personal motivation
Company Overview
Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, we have leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and we market the 1 single serve coffee brewing system in the U.S. We have an unrivaled distribution system that enables our portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott's and The Original Donut Shop. We have more than 25,000 employees and more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. Equal Opportunity Employer
Minorities/Females/Disabled/Protected Veterans
Plano, TX
Company Overview
We’ve brought together two iconic companies to create a unified business with a fresh approach to the beverage industry and the size and scale to achieve things not possible separately. We have a family of brands with the ability to satisfy every consumer need, anytime and anywhere – hot or cold, at home or on-the-go, at work or at play. And we employ a passionate, high-performing team that strives to lean forward to seize opportunities for sustainable, long-term growth.
Welcome to Keurig Dr Pepper
Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. Formed in 2018 with the merger of Keurig Green Mountain and Dr Pepper Snapple Group, we have leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and we market the #1 single serve coffee brewing system in the U.S. We have an unrivaled distribution system that enables our portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. We have more than 25,000 employees and more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.