Job Description

The Facebook Business Marketing team is looking for an experienced leader to join the Vertical Solutions Marketing team to manage a team of marketers who develop messaging, content, campaigns and marketing programs for businesses across the retail, consumer packaged goods, and automotive industries. The ideal candidate has experience leading a team of marketers, spearheading strategic marketing initiatives in related industries, and developing product marketing content, campaigns and programs. In addition, he/she will be a creative storyteller who can bring our products and insights to life for our customers. He/she will have a track record of building new programs from scratch, leading initiatives cross-functionally and creating value for customers. Excellence in communication, stakeholder management, and simplifying our complex suite of solutions to resonate with our customers is required.

Vertical Solutions Marketing Lead, Global Business Marketing Responsibilities

* Manage a diverse team of marketers

* Prioritize, develop and execute a global marketing strategy and deliver related programs and materials that bring to life our vertical solutions

* Develop vertical positioning and messaging for Facebook's business products in partnership with the Facebook product marketing and market research teams

* Produce (and lead development of) corresponding deliverables (e.g., messaging documents, conference presentations, industry bylines, guides, product collateral and pitch decks)

* Bring to market across Facebook's B2B marketing channels (e.g., global sales organization, Facebook for Business website, online learning and advertising)

* Lead relationships with cross-functional teams in business product marketing, customer marketing, marketing science and sales

Minimum Qualifications

* 10+ years experience in marketing or advertising, leading teams, developing strategy, positioning and messaging including brand management, account planning, strategic planning, communications planning, product marketing or business strategy roles in marketing organizations or advertising agencies

* Strategic marketer with experience leading large cross-functional teams with diverse perspectives

* Proven global marketing campaign or content management experience, with experience rolling out to large-scale internal/external audiences

* Agency management - client and/or agency side, experience working with creative or production teams beneficial

* Cross-functional collaboration and stakeholder management experience

* Creative thinker with proven experience in innovating and being resourceful in turning plans and concepts into reality

* Proven understanding of briefing and working with paid media agencies/on paid media campaigns

* Proven experience interpreting data and insights to inform campaign/content development

* Communications experience with the experience translating complex concepts into simple, easy-to-understand language

Preferred Qualifications

* Experience in business to business marketing, digital marketing or product marketing

* Experience in brand marketing or product marketing

* Experience in relevant verticals (retail, CPG, or auto)

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.