Sr. Manager, ESPN+ Fan Engagement
Posted on: 6 Feb 2021
New York City, New York
Job Description
Job Summary:
Senior Manager, ESPN Fan Engagement will work across DMED and ESPN teams to develop strategies and tactics to retain users and increase engagement for ESPN+.
Responsibilities:
* Support the VP to develop actionable insights from data, analytics and research to drive programs, concepts, product and editorial to maximize engagement of ESPN+ subscribers.
* Collaborate across all relevant groups at DMED and at ESPN including product, editorial, programming, production and both ESPN+ and Performance marketing to drive engagement and retention.
* Work closely with teams focused on engagement and retention, such as Data Analytics and Lifecycle to Implement plans and measure effectiveness of each component to ensure refinement and performance evaluation.
* Provide insights around retention programs and effectiveness of efforts, based on goals of reducing churn and increasing engagement.
* Work closely with both DMED Data and ESPN Research teams as well as product and technology to ensure we have tooled ESPN Digital Products to maximize data, feedback and measurement of efforts.
* Be a team leader: train, manage and grow the skills of the Manager of Fan Engagement.
Basic Qualifications:
* 7+ years of relevant experience
* 3+ years management experience
* Strong understanding of ESPN Digital Products and fan behavior
* Ability to understand key consumer data
* Strong strategic thinker
* Excellent communicator with cross functional leadership
* Willingness to roll up your sleeves and get involved
Preferred Qualifications:
* Understanding of key sports on ESPN Platforms
* DTC experience
* Experience with ESPN Digital products in a business setting
* Ability to both manage employees and influence colleagues
Required Education
* BA Required
Preferred Education
* Advanced degree in business, data or another relevant field is preferred.
Twenty-First Century Fox
New York, New York
Twenty-First Century Fox, Inc. operates as a diversified media and entertainment company primarily in the United States and Canada, Europe, and internationally. It operates through Cable Network Programming, Television, and Filmed Entertainment segments. The company produces and licenses news, business news, sports, general entertainment, factual entertainment, and movie programming for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunication companies, and online video distributors.
It also broadcasts network programming; and operates 28 broadcast television stations, including 11 duopolies in the United States. In addition, the company produces and acquires live-action and animated motion pictures for distribution and licensing in various formats in entertainment media, as well as produces and licenses television programming.
The company was formerly known as News Corporation. Twenty-First Century Fox, Inc. was founded in 1922 and is headquartered in New York, New York. As of March 20, 2019, Twenty-First Century Fox, Inc. operates as a subsidiary of The Walt Disney Company.
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IndustryMedia/Entertainment
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No. of Employees22,400
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Website
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Jobs Posted2256
