Job Description

Job Description

As a Gaming & Enthusiast Campaign Manager, you will develop Channel & Retail marketing campaigns for global implementation to support Intel products targeted to various Gaming & Enthusiast segments.

Responsibilities may include:

* Collaborate with the Gaming & Enthusiast Strategy Lead to identify partner needs, and support creation of new campaigns and marketing programs

* Understand product roadmaps, audience segment strategy and manage campaign & program execution to align to marketing needs

* Drive briefing process for all channel and retail Gaming & Enthusiast marketing campaigns including:

* key platform product launches

* global scalable marketing programs

* Gaming & enthusiast sub segments (e.g. DIY, Entry gaming)

* Influence content development needs from across business units including approved messaging, performance measurements and software/game title IP

* Manage creative agencies & internal stakeholders to develop and deliver campaign assets and programs

* Develop campaign playbook and drive implementation & consistency across countries aligned to segment strategy and brand guidelines

* Partner with Intel Software Team on development and delivery of game title assets to support retail & channel promotional activities

* Collaborate with Brand and Integrated Marketing teams to deploy full funnel campaign deliverables

*
A successful candidate will demonstrate:

* Comfortable working across matrixed organization with proven ability to work across global org

* Demonstrated experience influencing multiple stakeholders to define and achieve common objectives and execute marketing strategies

* Experience managing creative agencies and other external vendors

* Strong organization & communication skills

* Good understanding of Intels consumer client product roadmap and business model or ability to learn quickly

* Self-starter, unfazed by fast paced working environment

* Advanced PowerPoint, Excel & Microsoft Office Skills

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship

Minimum Qualifications:

* Bachelors degree in Marketing, Communications, Business or a related field

* 3+ years marketing expertise including project management, directing cross functional teams and turning strategy into marketing campaigns and deliverables

Preferred Qualifications:

* Expertise in shopper or retail/channel marketing a strong plus

* A passion and knowledge for PC Gaming & Enthusiast market a strong plus
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our billings customers while also pulling end solutions through to consumption. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Other Locations

US, Arizona, Phoenix;US, California, Folsom

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

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