Job Description

Facebook is seeking a Content Analyst to develop and activate insights about how people connect over content on Instagram. The Content Strategy & Planning (CSP) team within Media Partnerships works closely with our partner-facing and product teams to help build and invest in content businesses and creators within the Facebook family of apps. The ideal person will be passionate about the intersection of media and technology, understand the digital creator ecosystem, and seek to understand how content can drive product initiatives. This role will work closely with a cross-functional Instagram team to analyze consumption patterns, audience adoption, and content trends on IGTV, Reels, and other emerging Instagram products. This is a unique opportunity to conduct analysis to drive strategy and programming decisions on Instagram.

Instagram Content Analyst Responsibilities

* Develop research and measurement approaches for evaluating the success of content published on Instagram and consumed by people around the world

* Deliver data-driven, actionable insights about global and localized content for the Content Strategy & Planning team and other teams within the company

* Leverage knowledge of video industry business dynamics to drive scalable content investment decisions

* Develop pipelines and data workflows to allow for quick and accurate data access and reporting

Minimum Qualifications

* 2+ years of experience, including conducting research/analysis projects

* Demonstrated experience analyzing data to tell a story and make recommendations

* Advanced knowledge of SQL to drive efficient analysis and reporting of trends

* Experience modeling dynamic outcomes in Excel

* Demonstrated experience working independently and a track record of taking initiative in uncertain, dynamic environments

Preferred Qualifications

* Experience at a consumer technology or media company

* Knowledge of Hive, Tableau, a programming language, or related tools

* Understanding of global video consumption trends

* Knowledge of a major language in addition to English

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.