Job Description

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the worlds best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. its about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nikes stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

WHO WE ARE LOOKING FOR
Were looking for an experienced paid media user acquisition manager who is passionate about co-creating a premier member acquisition program, testing new platforms and tactics, in order to drive qualified members into the Nike ecosystem.

You would be responsible for the day-to-day management of a multimillion-dollar acquisition program, achieving target metrics for the brand and business. As the Member Acquisition Manager, you will lead all aspects in the creation of robust acquisition programs across Nike.com and Nike Apps (Nike, SNKRS, NTC, NRC), using data and campaign insights to power recommendations and optimizations that drive towards continuous growth.

The candidate is a strategic problem-solver who knows how to influence teams in a matrixed organization to implement member acquisition strategies. They are able to think holistically and have a deep understanding of our members, consumers, digital media habits, and the outstanding roles different channels play among a full marketing mix. They also understand the use and benefit of marketing technology and the future trajectory for all channels. They have a strong desire to lead and evolve how we encourage, serve, and reengage consumers across Integrated Media in a brand-right, premium way.

In this role, thought leadership, collaboration, and clear communications are key. It is critical to be curious and analytical but simultaneously appreciates the art and role of elevated creativitycreative. It's important to possess an eagerness to innovate, measure, test, sometimes fail, learn, and evolve to shape the strategy and planning for acquisition campaigns across all paid media channels.

WHAT YOU WILL WORK ON
If this is you, youll be establishing relationships across teams, media partners, creatives, and our channel experts to proactively develop new and outstanding approaches to acquire new members!

IN A TYPICAL WEEK YOU WOULD:
- Develop member acquisition campaigns, journeys, and audience strategies designed to meet various acquisition objectives, and deliver highly targeted, premium, relevant content to that audience.

- Serve as the point person for acquisition specific initiatives across our marketing team in partnership with our agency and campaign/channel managers to create and communicate holistic and compelling marketing plans.

- Work with internal and external teams to unlock 1st and 3rd party data to deliver highly targeted and relevant media programs to potential new members.

- Investigate the weekly performance, to understand trends and identify successes and opportunities.

- Partner with the Creative team to brief acquisition asset requests in alignment with industry and channel-right standard methodologies.

- Create and deliver weekly performance reports for key partners.

WHO YOU WILL WORK WITH
You will report to the Member Acquisition Director and partner closely with Integrated Media channel owners, campaign leads, and store/city managers to create acquisition extensions of priority seasonal campaigns. You will help handle multiple agency relationships, briefing in new campaigns, directing daily optimizations, and reporting performance to internal teams.

You will be up to date on new acquisition tactics and platform capabilities through your relationships with media partners, in addition to industry events and publications.

You will collaborate with key business partners across Analytics, Marketing, Creative and Growth, and Platform teams within Nike Direct Digital Commerce to deliver integrated digital acquisition marketing plans that expose potential members to brand storytelling and products that inspires action.

WHAT YOU BRING
- BA/BS degree in Business, Marketing or equivalent experience.

- 7-10 years of work experience in digital and/or growth marketing.

- Consistent track record of success driving user acquisition using paid media channels including Paid Social, Display, Paid Search and Affiliates in an e-commerce Direct-to-Consumer setting required; experience at a multi-channel retailer and/or driving online-to-offline programs a strong plus.

- Proven success managing data-driven media programs, grounded in testing, that focus on acquiring new members into digital experiences or services.

- Previous experience with managing budgets and having a proven record of delivering against sharp member acquisition metrics, revenue goals, and return on ad spend.

- Strong analytical skills & comfort with getting your hands dirty, providing in-depth analysis into the numbers. Proven capability to use data to drive business decisions & marketing optimization required.

- Proven track record of working highly-collaboratively and cross-functionally, investing in relationships across diverse brand, creative, business, media, and technical teams.

- Excellent written and verbal communication skills, including concepting and delivering presentations on complex business issues required.

- Passion for Nikes mission to bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.