Manager, Social Media & Content Marketing- Remote

Realogy Holdings Corp.
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Posted on: 19 Jan 2021

Madison, NJ

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Job Description

Job Description

At Realogy, we use our size, scale, data and power to help real estate agents become more productive and build stronger businesses. This makes our franchise brands and brokerage offices the most attractive destination for agents to call home. We are a global franchisor of some of the most recognized brands in the real estate industry and the Realogy Franchise Group delivers value to sales agents and brokers by providing powerful marketing, mentorship and training, general sales support systems, services and tools.

Job Summary:
The Social Media & Content Marketing Manager will be part of an exciting team and will report to the Senior Director of Cross Brand Marketing. This role will be responsible for all day-to-day social media efforts on behalf of all Franchise Sales team, drive the creation of evergreen and of-the-moment digital content for Realogy and its brands, as well as execute ongoing email marketing campaigns across the sales organization.

This position is 100% remote, however, the ideal candidate will be located in the Eastern Time Zone.

The Ideal Candidate will:

* Develop a robust digital content strategy, working with stakeholders across multiple brands and business units on subject and timing
* Day-to-day content selection and implementation across all social media outlets (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc.)
* Engage with the potential prospect audience across social platforms by responding to comments, answering messages, and interacting with other brands and accounts.
* Amplify existing marketing content of each brand, media placements, and brand campaigns across all social platforms by creating original and engaging posts to support and re-promote.
* Produce using Keynote and/or PowerPoint as well as Adobe suite tools and present educational materials to which all franchise sales team members should subscribe.
* Create a social media schedule that synergizes with the brands existing editorial content calendar themes.
* Author multi-media content within the Realogy voice while partnering with key internal resources as expert sources for content.
* Work actively with each brands design team or agency partners to create and assist in the creation of engaging content tailor-made for multiple platforms and verticals.
* Distribute email-based promotional materials in support of key events and the larger content calendar, including hand-on design and layout execution.
* Track social media, email and website performance using multiple analytics tools,and research ways to further grow and maintain the organizations social media presence and overall reach.

The Perfect Fit.
Experience is the most important requirement. The qualifications listed below are representative of the knowledge, skill, and/or ability needed for this role.

* Educational background in, Marketing, Communications English, Business; or demonstrated track record of successful work experience.
* More than 3 years of experience brand social media management
* More than 3 years of experience in digital content marketing
* More than 1 year of experience in email marketing
* Customer service experience preferred
* Strong project management skills with the ability to multitask and manage multiple priorities and deadlines in a fast-paced environment
* Creative copyediting skills with the ability to adhere and adapt to a brand voice

* Proficiencies in social scheduling and listening tools like Hootsuite and Later
* Proficiencies in Microsoft Office suite
* Proficiency in Keynote
* Experience with photo/video editing software
* Basic comfort in working with HTML as needed
* Ability to accommodate a flexible working schedule, including travel and weekends
* Comfortable with public speaking

This position can be performed anywhere except Colorado.

LI-DG1
LI-Remote

Realogy Holdings Corp.

Madison, New Jersey

Realogy is a global provider of real estate services with a singular mission: We serve agents. This strategy is aimed at growing the base of high-performing independent sales agents at our company-owned and franchisee brokerages, providing services to make them more productive and their businesses more profitable.

While you won’t see our name on For Sale signs, you will see those of our industry-leading brands: Better Homes and Gardens Real Estate, Century 21, Citi Habitats, Climb Real Estate, Coldwell Banker Real Estate, Corcoran, ERA Franchise Systems and Sotheby’s International Realty to name just a few. Our four business units work together to provide a full-service solution to meet the needs of agents and their homebuying clients, from the initial listing until the keys are turned over.

Realogy was recently designated a Great Place to Work® for the second consecutive year, recognizing the company’s commitment to providing meaningful work and an environment where employees can grow and succeed. Realogy has 16,600 offices and approximately 302,000 affiliated brokers and agents worldwide. We’re the leader in residential real estate sales, with $6.1 billion in revenue in 2018, nearly 1.4 million real estate transactions and approximately 16 percent of market share of the U.S. residential real estate market. We’re there to serve agents who help people find and buy houses, move, and finance their dream.

Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand’s mission is to empower its people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.