Job Description

The Facebook platform offers marketers limitless opportunities to reach consumers. The same properties that make the Facebook platform an ideal place for marketing, also make the platform an ideal place to conduct analytical work and marketing research to become a better marketer in the new mobile world. This role will be part of the Small Business Group Marketing Science Team focusing on supporting our smaller businesses globally by better understanding how these businesses can grow using our platforms through data and science. This person will manage a team executing key media and measurement research projects intended to deliver strategies and insights.
This role will grow and manage a team of Marketing Scientists working to support small businesses maximize their success at scale. The person in this role will provide strategic guidance and manage key sales relationships focused on small businesses using free and organic tools. They and their team will lead research projects, and deliver actionable recommendations to the business. They will be working on identifying opportunities to develop and refine different treatments and supporting the go-to-market strategy to maximize the business success of the clients we support. They will also be responsible for building strategies and proactive initiatives executed globally in partnership with various cross functional partners based on research.
We're looking for an expert in research methods and critical thinking skills to successfully influence how businesses conduct marketing. This person will work closely with key cross functional sales, and marketing science teams to run research projects with small businesses. To succeed in this role, this person will need to coach their team to develop data driven best practices, marketing science go-to market strategies for customer segments, as well as evolve how to execute and learn for small businesses.
The ideal candidate will have a strong background in media or advertising effectiveness research along with a natural curiosity to understand how things work. They should be passionate about growing and developing a team of people analytically minded, a great communicator, and able to partner and influence across complex organizations. This position is full-time.

Manager, Marketing Science - Small Business Group Responsibilities

* Manage, develop, and motivate a group of research scientists

* Be a thought leader and go-to expert for organic marketing science based strategy

* Lead and conduct deep-dive research and analyses to identify opportunities for small businesses to be more successful on our platforms

* Work cross functionally to develop solutions and strategies based on your teams research that scale to millions of small businesses worldwide

* Facilitate customer centric, data-driven decision making and prioritization

* Develop strong cross-functional partnerships across Facebook to drive our team's success

Minimum Qualifications

* BS/BA Degree in Economics, Statistics, Business, Quantitative Psychology, Applied Mathematics or similar field

* 8+ years experience in a quantitative field, such as consulting, market research, media research, data science, product development or user experience research

* Experience managing, hiring, coaching and developing a team

* Communication skills and experience influencing in a business setting

* Experience with applied statistics including sampling approaches, experimentation, causal inference, etc.

* Experience with relational databases and SQL-like query languages

* Experience with an analysis tool such as R, Pandas, MATLAB, SAS or SPSS

* Experience with presenting and partnering with technical and non-technical teams

Preferred Qualifications

* Experience in the advertising industry or consumer behavior

* Understanding of current media landscape and challenges small business advertisers face

* Advanced degree (Masters or PhD) in a quantitative field

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.