Job Description

Job Summary:

SUMMARY

Our Advertising Sales Research Team is looking for someone to help build the future of television and innovate in the advertising and measurement space by leveraging your analytical and consultative skills. If youre the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to tackle new challenges, Disney Ad Sales may be the place for you.

The Attribution Research Analyst will lead projects and analyses that demonstrates Disneys ability, as an advertising platform, to drive business outcomes for our clients. The successful candidate will work directly with the sales team, Disneys Ad Platform Product team, and our data partners and vendors to find and build solutions to measure downstream behavior of the Disneys audience. If youre the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to tackle new challenges, Disney may be the place for you!

WHAT YOU'LL DO

* Assist in managing custom research studies across a variety of vendors and data providers, design research that directly attributes consumer purchase behavior to exposure to ads on Disney properties (Hulu, ABC, ESPN, Freeform, etc.)
* Track and monitor attribution & ROI projects across study life stage - from feasibility and set-up to creation of research deliverables and insights
* Assess Disney relative to other media properties and develop meaningful insights to help improve Disneys positioning
* Develop case studies from ongoing and completed analyses
* Consult with sales and advertiser clients to provide them the context to help optimize Disney media plans and buys

WHAT TO BRING

* 1-2 years of media experience at a fast-paced web publisher, research vendor, or data provider
* Experience with quantitative research methodologies, survey design and analysis, or attribution is a plus
* Knowledge of the media landscape and preferably the digital media landscape
* Proven ability to analyze and interpret qualitative and quantitative research with client needs in mind, write clearly, and translate data into insights
* Experience optimally communicating at all levels both verbally and in writing
* Ability to establish and manage relationships with team
* Proven team player with the ability to take on different assignments/projects in a timely manner
* Highly proficient in Microsoft Excel, PowerPoint, and Word
* Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
* Ability to work independently and problem solve as well as effectively collaborate with various teams
* Bachelor of Arts/Sciences in Social Sciences, Communications, Mathematics or another related field