Job Description

Wyndham Hotels & Resorts is now seeking a Senior Manager, Paid Media to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Job Summary

The Senior Manager, Paid Media is skilled at developing media strategies to achieve and over-deliver on business goals. This position is responsible for leading and executing high-impact direct response media campaigns across all channels (including search, meta, display, etc) that generate revenue and drive awareness, consideration, and bookings for our economy, midscale and upscale hotels across the US and Canada.

Reporting to the Vice President, Customer Intelligence & Media, this individual works cross functionally and collaboratively with leaders of brand segment marketing, Wyndham Rewards marketing, and Digital to deliver and manage performance marketing campaigns that support booking and customer segmentation/acquisition goals. The Senior Manager is also responsible for partnering with and leading day-to-day management of external media agency partners to optimize media efforts, drive innovation, stay ahead of the industry and regularly measure/report out on performance. He/she will communicate results of the campaigns to internal constituents and proactively make recommendations to advance the program and results.
Responsibilities

Help develop, lead and optimize direct response media strategy for all brand and customer segments to exceed annual revenue targets
Partner cross-functionally with key marketing stakeholders and leadership to develop a cohesive media strategy across traditional digital marketing channels including search, display, meta, affiliate, OTA partner media, etc.
Manage day-to-day media agency and channel partner relationships
Monitor campaign performance and budget pacing daily, working with agencies to identify and deploy enhancements and optimizations to maximize return on investment
Work with tag management and digital analytics teams to ensure proper campaign tagging and pixel tracking
Work closely with Analytics and Finance teams to regularly report out on performance of the media strategy and tactics
Partner with design, copy and brand marketing to develop and deliver creative assets and ad copy, including developing a process to regularly test and learn
Manage the budget, including all invoices and accruals, etc. across all brands and channels
Lead and grow the Sr. Analyst, Paid Media
Serve as the subject matter expert for Paid Media by educating and updating the organization on the latest results and trends, staying up-to-date on platform and channel evolution

Abilities/Key Competencies/Skills

Abilities/Key Competencies/Skills
Analytical and results-driven, proficient in regularly evaluating and reporting out on performance
Strong inter-personal skills including diplomacy and flexibility to work effectively cross-functionally throughout the business
Excellent communication and presentation skills, integrity, and the ability to build professional trust and respect across all levels of the organization
Ability to work independently and be self-motivated with a strong work ethic and sense of ownership of goals
Exceptionally detail-oriented, organized and able to multi-task while meeting deadlines
Collaborative problem-solver possessing excellent customer service skills

Experience & Education

5+ years of digital marketing and media experience (search, meta, display)
Bachelors degree required
Hospitality experience and/or experience in a franchise/shared services organization preferred
Previous hands-on management of search, display, meta, etc. channels
Google Certification and AdTech experience a plus
Proven track record building media and marketing plans and managing major agency relationships
Demonstrated record managing budgets, maximizing dollars spent, and driving/optimizing ROI
Prior experience leveraging customer data platforms (CDP) and data management platforms (DMP) to deploy audience and segmentation strategies in media
Proven hands-on experience forecasting and measuring media performance to goals/objectives
Expert with excel and commercial BI reporting environments
COMPANY OVERVIEW:
Wyndham Hotels & Resorts is the largest hotel franchisor in the world and a leading hotel management company. We stand 20 brands strong across 9,000 hotels in more than 80 countries, and we offer the most diverse collection of hotel experiences in the world. Our iconic brands, united by the richest and simplest rewards program in the business, make hotel travel possible for all.

Our hotel owners are the stewards of our brands, and together, we champion everyday travelers. We believe guests deserve great experiences, and our robust portfoliodistinguished by our leading economy and midscale brandsdelivers just that.

We are AmericInn by Wyndham, Baymont by Wyndham, Days Inn by Wyndham, Dazzler by Wyndham, Dolce Hotels and Resorts by Wyndham, Esplendor Boutique Hotels by Wyndham, Hawthorn Suites by Wyndham, Howard Johnson by Wyndham, La Quinta Inns & Suites, Microtel by Wyndham, Ramada Encore by Wyndham, Ramada Worldwide by Wyndham, Super 8 by Wyndham, The Trademark Collection by Wyndham, Travelodge by Wyndham, TRYP by Wyndham, Wingate by Wyndham, Wyndham Garden, Wyndham Grand and Wyndham Hotels and Resorts.

Headquartered in Parsippany, N.J. with offices around the globe in London, Shanghai, Buenos Aires, Dubai and more, Wyndham Hotels & Resorts employs approximately 15,000 team members worldwide.

Our Company is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way, 22 Sylvan Way, Parsippany, New Jersey 07054
Employment Status: Full-time