Job Description

Job Description

The Manager, Franchise-WABI & New Ventures manages the day to day operations of the franchise including marketing, commercial and financial. You will execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. In this role, you will review and implement revenue growth opportunities/solutions. This role is an individual contributor role with comprehensive knowledge in specific area with the ability to execute highly complex or specialized projects.

KEY WORKING PARAMETERS

Focus, Scope & Impact

* WABI is the first Coca-Cola owned digital ecosystem that integrates end to end the relation of Consumers, disaggregated stores, manufactures and fulfillers allowing to generate new business models, monetizing the relationship with our clients and leveraging on the physical strengths of our system. It helps the system to fully understand our consumers and their buying habits while also understanding the full grocery and QSR business, giving us a unique position in the market
* This role will provide guidance to the WABI team on the open operating unit needs and will manage the local execution of WABI initiatives
* Understand WABI ecosystem vision, proposed growth strategy, and required scale efforts from the operating unit
* Work with WABI team to understand the localization of WABI execution and implementation plans
* Work with the Global WABI team to provide technology to Bottlers & CPGs in order to achieve the WABI goals of assuring TCCC IP leadership
* Report on WABIs business results & P&L
* Provide needed inputs to WABIs business intelligence team, one of the transformational pillars for the KO System and for value creation of WABI Company
* Oversee execution of WABI franchise and JV models
* Implement communication & PR strategy provided from Global WABI team
* This portion of the role is to support the Global New Ventures / Incubator team in defining possible Online to Offline (O2O) ventures and future innovations to incubate. The goal of the New Ventures / Incubator team is to ensure KO has the right vision, strategic business focus, and direction to incubate, accelerate, scale or acquire O2O products and services of today and tomorrow steering the system in all aspects necessary to exponentially accelerate our digital businesses
* This role will specifically provide inputs on possible innovation based on knowledge of operating unit gaps and will support in executing and scaling any new O2O innovations that are appropriate in the operating unit
* Assess use cases and internal processes in order to identify innovation opportunities and local implementation strategies
* Oversee localized product testing and suggest adjustments to make solutions operating unit specific
* Provide support for the testing and scaling of fast track digital initiatives based on Central O2O guidance
* Identify operating unit talent and partners to support innovation in the best-in-class O2O business capabilities

KEY SUCCESS PARAMETERS

Experience

* 15 or more years of leadership experience
* Experience working with and managing a global team
* Strong understanding of The Coca-Cola Company (TCCC) and Coca-Cola System Properties businesses
* Proven successful experience influencing large groups or big bottler groups
* Deep local relationships with bottler groups
* Strong global business acumen with experience working in different geographies around the world
* Strong interest or experience in venturing platforms and O2O investments
* Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive team with multiple interactions across functions and locations
* Ability to translate global priorities into local business solutions and partner with respective functions to determine how new venture fits into the operating units growth agenda
* Ability to think from planning to execution and solid system commercial and brand management, while not being constrained by current business
* Self-driven, collaborative, good presenter

Work Focus

* Understand strategic rationale for operating unit (OU) and bottlers to deploy WABI ECOSYSTEM in the OU
* Support global team in understanding the evolving relationship between WABI ECOSYSTEM, TCCC owned marketplaces and partners
* Develop partnerships to collaborate at each city/country
* Define course of action to select technology solutions from options offered by partners in order to minimize future technological debt and UX flaws
* Support use case development to assure best in class UX to buyers and sellers
* Provide input on possible new features and additions to the ecosystem to warrant sustainability
* Facilitate connections to suppliers for any contract framework adaptations to enable a wider range of uses needed in the digital arena
* Analyze and adapt full funnel cashflow to day to day operations
* Provide inputs to global WABI teams budget approval and management process
* Track performance, profitability and return on investment for execution of WABI or New Ventures roll out

Communication Focus

* Inside TCCC: Collaborate with global team to obtain approval of funding for project execution, manage execution / implementation team, report on execution success
* Outside TCCC (in tandem with Global WABI team)
* Come to terms with bottler groups top management worldwide to integrate disruptive e-commerce processes that will connect directly to bottlers customers with those already existing at the bottlers. Reach agreements down the bottler chain of command to the field to get new processes implemented
* Expose processes and initiatives led by TCCC to government officials and policy makers in order to project TCCC Corporate leadership in the digital field
* Negotiate partnership with senior leadership of other Consumer Product Goods (CPGs) companies worldwide (e.g. Unilever, P&G, SCJ, ARCOR; Philip Morris) within the ecosystem developed and operated by TCCC

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.