Marketing Manager – Employer Growth and Retention
Posted on: 8 Jan 2021
Atlanta, GA
Job Description
Description
SHIFT: Day Job
SCHEDULE: Full-time
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans thats one in eight Americans!
We are hard at work re-imagining our marketing organization to focus on bringing Anthems brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
Responsible for developing enterprise marketing strategies that align to business growth and retention goals. Partner with sales, client management, and key business partners on the strategy, planning and execution. Primary duties to include but are not limited to:
* Partners across the organization on marketing strategy and provides direction in support of business objectives
* Builds and executes marketing and product strategies
* Manages demand generation efforts to drive new business
* Assist in cross sell and upsell campaigns
* Develops market facing messaging
* Serves as a single point of contact on marketing issues and resolution
* Coordinates the development and review of communication materials to support marketing plans
* Provides leadership and direction to marketing support and creative staff
Qualifications
* Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience which would provide an equivalent background
* Managed care experience preferred
* For URAC accredited areas the following applies: Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Anthem, Inc. is ranked as one of Americas Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.
Anthem, Inc.
Indianapolis, IN
Anthem, Inc., through its subsidiaries, operates as a health benefits company in the United States. It operates through three segments: Commercial & Specialty Business, Government Business, and Other. The company offers a spectrum of network-based managed care health benefit plans to large and small group, individual, Medicaid, and Medicare markets. Its managed care plans include preferred provider organizations; health maintenance organizations; point-of-service plans; traditional indemnity plans and other hybrid plans, such as consumer-driven health plans; and hospital only and limited benefit products.
The company also provides a range of managed care services to self-funded customers, including claims processing, underwriting, stop loss insurance, actuarial services, provider network access, medical cost management, disease management, wellness programs, and other administrative services. In addition, it offers an array of specialty and other insurance products and services, such as dental, vision, life and disability insurance benefits, radiology benefit management, and analytics-driven personal health care guidance; and Medicare administrative services.
Further, the company provides services to the federal government in connection with the Federal Employee Program; and operates as a licensee of the Blue Cross and Blue Shield Association. As of December 31, 2018, it served 40 million medical members through its affiliated health plans. The company was formerly known as WellPoint, Inc. and changed its name to Anthem, Inc. in December 2014. Anthem, Inc. was founded in 1944 and is headquartered in Indianapolis, Indiana.
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IndustryHealthcare
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No. of Employees63,900
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Website
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Jobs Posted1634
