Job Description

Company Summary
 

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary
 

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking.  Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Job Duties and Responsibilities

As a Product Marketing Manager, you will be the connector between product, marketing, and customer demand. You’ll own the go-to-market (GTM) strategy for wireless products, rate plans, devices, and value-added services, ensuring they are positioned to win in a competitive market. This role requires creativity, analytical thinking, and a strong ability to collaborate across teams to drive adoption, retention, and growth.

Key Responsibilities:

Develop and execute GTM strategies for new wireless products, plans, and services
Define positioning, messaging, and differentiation that communicate clear consumer and business value
Partner with Product, Channels, Pricing, Care, and Brand Marketing to align initiatives with customer needs
Drive and manage cross-functional launch readiness across internal and external channels
Lead campaign integration, including messaging frameworks, creative briefs, and promotional strategies
Monitor product performance, market feedback, and industry trends to refine positioning and improve adoption
Manage lifecycle strategies that improve acquisition, retention, and upsell opportunities
Conduct market, competitive, and customer research to identify trends, usage behaviors, and opportunities
Translate insights into actionable strategies that influence pricing, product features, and marketing programs
Partner with analytics teams to measure campaign and product performance, adjusting tactics as needed

Develop compelling content such as solution briefs, presentations, FAQs, sales tools, and customer-facing assets
Support the sales and channel teams with training, collateral, and messaging to drive product adoption
Collaborate with digital and demand gen teams on campaigns that generate leads and nurture the pipeline
Act as the bridge between product management, marketing, and sales teams
Ensure alignment on product roadmaps, GTM priorities, and customer experience initiatives
Contribute to building brand consistency and awareness across all customer touchpoints

Skills, Experience and Requirements

Education & Experience:

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
5+ years of product marketing experience in wireless, telecom, technology, or subscription-based services

Skills and Qualifications:

Proven track record launching and managing consumer-facing products and services
Strong understanding of wireless industry dynamics, including pricing, devices, and competitive positioning
Excellent storytelling, writing, and presentation skills
Strong project management and cross-functional leadership abilities
Analytical and data-driven, with the ability to turn insights into actionable strategies
Self-starter who thrives in a fast-paced, deadline-driven environment and can manage multiple priorities