Job Description

JOB DESCRIPTION

**You MUST include a cover letter to express why you are interested in this particular role.**

OutKick Media is looking for an experienced Senior Editor, Social Media to join our OutKick.com team. You have been a manager and leader previously and bring experience from both a news or sports background in the vital area of strategically aligning content with an organization’s social media presence. You understand that social media is a crucial growth engine for OutKick.com and are relentless and aggressive in building OutKick into a distinctive, must-follow voice in the digital sports media and social landscapes. You are skilled in growing and engaging audiences across YouTube and other social platforms with the ability to develop platform-specific strategies to increase subscribers, boost watch time, and foster a loyal community.

This is a highly collaborative role across all verticals, including editorial, sales, and marketing teams. A particular focus will be placed on the success of OutKick’s streaming shows on YouTube, and you will play a pivotal role in helping grow their reach, engagement, and visibility across platforms. Growing other social platforms such as X, Facebook and TikTok are vital as welll. You will manage a social media team and maximize output and coordination across the platform.

You are already familiar with OutKick.com and feel that your style and editorial sensibilities align with what makes OutKick unique among more traditional and predictable sports media brands. You have a sharp sense of what resonates with the OutKick audience and how to maximize the impact of content across both the site and social channels. You are proficient in analyzing audience insights and using data to drive content optimization and reach new viewers. You will work closely with the OutKick Head of Content, other editors, and most facets of the organization on a daily basis.

**You MUST include a cover letter to express why you are interested in this particular role.**

A SNAPSHOT OF YOUR RESPONSIBILITIES

Collaborate directly with the OutKick.com editorial and show producer team—generating story ideas, assigning coverage, and managing day-to-day operation

Work closely and collaboratively across departments—including editorial, sales, and marketing—to align messaging, grow engagement, and amplify OutKick’s content

Lead and execute OutKick.com’s social media strategy, including managing the social media team and training the broader editorial team on workflows and platform best practices

Audience Development Expertise: grow and engage audiences across YouTube and other social platforms. Develop platform-specific strategies to increase subscribers, boost watch time, and foster a loyal community. Analyze audience insights and use data to drive content optimization and reach new viewers

Focus on making OutKick’s streaming shows highly successful on YouTube through platform optimization, collaboration with content teams, and innovative promotion strategies

Grow all social platforms for OutKick.com

React quickly to breaking news and stay ahead of digital and social media trends

Work with social platforms and the FOX Digital team to understand content guidelines, monetization opportunities, and integrate those learnings into team-wide practices

Participate in high-level strategic conversations around content, growth, and audience development

WHAT YOU WILL NEED

At least 10 years of experience in news, TV, and/or digital media

Proven management experience, including editorial oversight and team leadership

Strong social media expertise and working SEO knowledge

Excellent editorial judgment with deep knowledge of sports, news, entertainment, and viral content and the OutKick.com brand 

Strong written and verbal communication skills

Flexibility to respond and coordinate with your team as news and developments dictate

Self-motivated with a sharp editorial instinct tailored for digital consumption

Competitive drive to outperform industry benchmark. 

NICE TO HAVE, BUT NOT A DEAL BREAKER

Experience with digital analytics tools such as Chartbeat or Adobe Analytics to help build and track audience growth