Job Description

Business Overview:

·       The main objectives of the Marketing team are to:

o   Provide strategic and executional support to BNP Paribas’ Global Markets and Corporate

Banking businesses in service of revenue and growth objectives.

o   Elevate brand awareness and visibility of BNP Paribas in addition to protecting our brand reputation in the Americas

o   Position BNP Paribas externally as a sustainable & socially responsible orientated global banking leader providing holistic solutions across clients’ financial services needs        

o   Develop integrated marketing & communications strategy that supports the business strategies for GMA, GBA, Securities Services and other regional initiatives

o   Help drive share of wallet through multi-channel marketing & communications campaigns, showcasing our expertise across different business areas and sectors

o   Develop various product marketing materials and collateral (pitchbooks, brochures, fact sheets, video, web, podcasts, e-mail etc.) as well as thought leadership content, to leverage across distribution channels, and position products and strategies to suit our different client types: institutional & corporates

The role of Marketing is constantly evolving. Our responsibilities are both strategic and operational “hands-on”. Our ability to work closely with sales, trading, research, structuring, and banking staff, as well as cross-functional teams is critical.

The Marketing team is based in Jersey City, NJ, NYC & Lisbon. We work in close coordination with the other Americas Marketing & Communication team members as well as with marketing teams in other GM regions (EMEA and Asia Pacific).

The role will be hybrid and based in Jersey City, NJ and will report to the Head of Marketing and Communications for Global Markets Americas.

Candidate Success Factors:

Candidates will be measured on the following four performance drivers which will dictate how individual impact is considered on the Americas platform:

Results and Impact

Impacts division and influences peers and team
Demonstrates good judgement when making decisions of high complexity and impact
Relies on limited guidance for most complex decision making
Is responsible for driving outcomes which have meaningful effect on team or department

Leadership and Collaboration

Creates trust with department leaders
Acts in leadership capacity for large projects, processes, or programs for a team

Client, Customer and Stakeholder Focus

Able to build relationships with a mix of intermediate and senior colleagues or clients
Interacts regularly with management and department leaders
Demonstrates the ability to persuade and influence stakeholders at the team level

Compliance Culture and Conduct

Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts
Perceived as a person of high moral character; upholds corporate values and displays high ethical standards”

Responsibilities:

Product Marketing Materials: Work closely with our Equity Derivatives and Global Macro business partners (including sales, trading, structuring) and manage the content development, design and production process of marketing presentational materials (e.g. pitchbooks, presentations, brochures, factsheets, videos, websites, etc.) for institutional and corporate clients, intermediaries and end investors.

An integral part of the role will be the ability to take complex financial products or strategies and position the product to specific client sectors, including hedge funds, pension funds, insurance, asset managers, private banks, distributors etc., clearly articulating the product rationale, mechanism, characteristics and risks.

Support the Quantitative Investment Strategies (QIS) product range development and distribution in the Americas, coordinating closely with EMEA

Educational Materials: Collaborate with business partners to develop educational presentations and marketing material for product-specific financial products, strategies and seminars both internally and with clients, in collaboration with Sales, Structuring and Marketing team members from other platforms.

Marketing Platforms: Project manage the design, development, validation, publication and communication of marketing materials and campaigns via our digital platforms (websites, email software, SharePoint, etc.)

Maintenance of Publications: Update performance records such as fund performance, financial markets or product performance and pricing up-to-date in publications. Work with our Client Development team to establish a plan to ensure target clients are supported across marketing initiatives (electronic platforms, website/emails clicks, CRM data, conference/economists roadshows attendance etc).  Continuously adapt our marketing and communication content and channels in order to better target our audience.

Content and Events Development:  Project manage and contribute to the development Equity Derivatives client content and events (webinars, panels, conferences, thought-leadership, trends, etc.)

Digital Effort: Support the team to improve the distribution of marketing materials, external communications and client targeting capabilities, as well as the execution of marketing campaigns, through the implementation of digital platforms.

Sustainability: Contribute to amplifying BNP Paribas’ position as a leader in sustainability and ESG-related structuring capabilities by supporting the Bank’s sustainability-related product offerings through the development of marketing materials and execution of campaigns.

Regulation Compliance: Adhere to legal and compliance requirements when designing materials and manage the review process of marketing materials with legal and compliance.

Perform and support additional projects at manager's request, ad hoc

Missions in Contribution

Manage the execution of marketing campaigns, including coordination with business partners, marketing colleagues across disciplines (communications, content, PR, social and digital), cross-functional teams and global colleagues, as needed
Coordinate marketing launches for global products: contribute to the production of key selling points, fact sheets, brochures and web tools, targeted to different client segments, in collaboration with business partners and Marketing team members across platforms
Contribute to awards pitches with product cases and highlights of key market and product trends
Event strategy & marketing: Contribute to the development of our event strategy in collaboration with sales and events team, development of marketing messages and contents for events
Contribute to internal communication initiatives
Participate in recruitment, training and team motivation initiatives

Minimum Required Qualifications:

Bachelor’s degree
6-9 years of Marketing experience (Equity Derivatives Structured Products Marketing required)
Financial industry/product knowledge & understanding
Excellent communication skills
Technical skills i.e. ability to manage the production of marketing collateral (pitchbooks, product brochures, Town hall presentations, videos, web page development etc.)
Excellent team player
Creativity & strong adaptability
Proven ability to adapt and excel in a fast-paced, quickly changing environment
Project management skills
Strong knowledge of Microsoft Office (Word, Excel, PowerPoint) and open to new technology and new media channels (SharePoint, Smartfocus, WordPress, social media, content marketing, etc.)

FINRA Registrations Required:

Not Applicable

CFTC Swap Dealer Associated Person (if yes, NFA Swaps Proficiency Program is required):

Not Applicable

SEC Security-Based Swap Dealer Associated Person:

Not Applicable